If WDC execs really are reading, then I just want to say this: I'm very much a creature of habit. When I find a product I like, be it a brand of sneakers or a certain cartoon-mouse-themed vacation compound, I tend to stick with it and it's very hard to un-stick me. And until MyMagic+, I was still prepared to fork over my money to Disney for a WDW vacation, even though I knew it was overpriced, even though they'd spent the last 15 or so years systematically ruining my favorite park, EPCOT. There were still enough things I enjoyed at the Magic Kingdom and the other parks that I could justify the overblown prices. But now MyMagic+ is basically going to make it much more complicated and difficult to enjoy those things, and that's the final straw for me. I'm totally done with Walt Disney World at this point. They've lost me as a customer. There are plenty of places in Florida that offer a more affordable and relaxing vacation, and from now on they'll be getting my money.
I realize that even if a Disney executive reads this they won't care, because the parks have basically shifted to the Wal-Mart philosophy where it doesn't matter how many customers you drive away with an unpleasant experience because there are always more to take their place. I also realize that the executives don't care that this philosophy is not sustainable and will hurt the company in the long term because the idea of time as something that extends past the current fiscal quarter is completely alien to them. I have no stake in the financial health of Disney's Parks and Resorts division, so if they want to pull a Microsoft and let themselves sink to second or third place in an industry they once dominated, it makes no difference in my life. Yeah, I'm kind of sad that the place I used to enjoy so much doesn't really exist anymore, but I'll get over it. After all, life's too short to spend every vacation in the Central Florida swamps.