As to tonight's social media whorefest at what once was one of my favorite restaurants in the state, I sense desperation on Disney's part in a few ways.
One, Leanne Jakubowski, who runs social media for Disney has sorta been working with her tail on the line of late. There are things Burbank has noticed and that's why they are trying to cull the herd as it grows every day. At the same time, Disney knows the cows are sorta 'mad' and wants to keep them as happy as can be while weaning them off the excess access they've been granted in the anything goes with whores department-
Two, on the subject of $50 gift cards AND guaranteed reservations slots ...Disney point blank knows that while they will come for free food and drink, and who wouldn't, that many of these people are either poor or cheap. These are the folks who go to the McD's at the crossroads and demand to speak to a manager to get 30 cents back after ordering Big Mac without cheese (yes, this is actual behavior from one that I have witnessed ...no, I won't ID the lifestyler because they are mentally ill and seeking attention anywhere they can get it). They are not coming back and ordering a $49 steak (I bet no one asked a question about the renovated menu, like the fact the signature filet has doubled in price since the place opened, or how the DDP has affected the location). Disney could have comped an entire meal for one or one and a guest, but they again want to cut down on what is given. Rest assured, though, if Lou Mongello wants to get a meal for six with wine comped, Disney will do it. Right, Tommy? Blondie? Gary?
Three, there are folks who work in social media and can't stand these whores, that's where the special entertainment comes in. Nothing like making fun of your guests who are too busy filling their fat faces to understand that the Disney PR staff (even the phonies like Blondie) don't really like them. It's all part of the job.