Who said anything about being scared.
I'm just not interested in an entertainment company gathering data on me, my spending habits, preferences (Female. Over 24. Dark sense of humor), and targeting me based on what I do in a theme park. Its just unacceptable to me. I have no desire to be marketed to by ANYONE.
Eh. Makes a nice little sound byte, but Disney has been doing this to you for years.
You are a smart guy, you know this.
The only difference now is the bracelet - which, as I'm sure you also know, you do not have to use.
So again, I don't see what all the paranoia is about. The posting I replied to was about your presumptions about the Magic Band and Disney Inifnity - which, as I said, is already tied to your Disney.com account so it's not giving them any more data than they already have.
You'll have to forgive me, but yes, it comes across as fear. Like, you are afraid that they will market too well to you and you will fall for it? It's pretty confounding to be honest - because this is nothing whatsoever new for Disney. It's just giving them better, more unified data collection. And it's more accurate - which to be honest, since they are going to be doing so anyway, I'd rather them making decisions with accurate information than assumptions based on various scattered data sources. And since Disney is going to market to me anyway, to be perfectly honest I'd rather them send me stuff that I'd actually be interested in.
Basically, though - it's all in each persons own court. If you don't want to be tracked by Disney, you can bring a different, unmarked vehicle every time you go (better yet, take a bus from off-site), stay off-property, only buy single day tickets, and only with cash, wear a hoodie hood-up to avoid as many security cameras as possible, use nothing but cash when there (but be careful you throw your lunch trash out across several different trash cans so they can't extract your DNA as reliably from the remnants - actually, better to just pack-in your lunch so you don't run the risk of being drugged or otherwise marked/impaired if they target you).
This is so low on the privacy scale it's not even funny - if you have written a check in the last 5-10 years, you have done far, far more harm to your personal privacy than any little doodad at a theme park will gather for you. Heck, a check not only has enough data to easily steal identity, it has your signature, too! People hand them over like they are nothing, yet raise holy heck over a bracelet that essentially just replicates the KTTW card people already carried.
People are going to get all huffy about whatever they want, I get that - but in this case, it's like people freaking out if someone walks down a busy the street smoking a cigarette and ignoring the fact that the 30 running gas powered vehicles within a few 100 feet of them spewing out far more harmful chemicals by the bucketful in your face. But it's smoking that is killing everyone if they get a single whiff when you walk by.
In the end, though, Disney has been entirely up front about what they are doing with the data collected (they have a rather comprehensive website to explain it) and you either trust them, or you don't. And in any case, all of this is completely optional - that is, anything more than they always have done. Don't want to get "tracked" - don't get a bracelet. Totally simple.
EDIT: From another thread, an
exact example of what I am talking about:
The receivers are very similar in nature to the receivers found around the state of Florida being used for our SunPass system. Most people think that their SunPass transmitters in their cars are only being read when they go through a tollbooth on the highway. In reality, SunPass transmitters are being used in many major cities within the state to track traffic patterns.
Gotta tell ya, I see much more concern in that than Disney knowing what path I take from Tomorrowland to Frontierland...
It's a valid enough point for us. 
