But if it wasn't for WDW, I'd care about The Walt Disney Company (TWDC) about as much as I care about Wal-Mart.
(And, sadly, that comparison is becoming more appropriate every year; just ask @
WDW1974 !
)
For any company, it's shockingly easy for corporate leadership to manipulate business to produce good short-term results. Fortunately, TWDC leadership is
not doing that to any degree greater than most companies.
However, since the only Disney thing I care about is the theme parks and since WDW is (was) my favorite theme park in the world, I tend to focus on what's been happening at WDW.
The news at WDW has not been particularly good: higher prices, quality cuts, along with few expansions compared to previous years. To top it off, the current leadership under Iger has made a series of major blunders in Orlando. Reiterating what I posted before:
- Losing the Harry Potter IP to Universal - Disney had the inside track on this and, for several reasons, let the deal slip away. If we all pretend for a moment that WWOHP as it exists today was at WDW, we wouldn't be having this discussion. The saddest part (from Iger's perspective) is that his bad decision let the competition back into the market. And for cheap. For perhaps no single better reason, WDW theme parks are paying the price for Iger's bad call on this.
- Heavily investing in NextGen - Iger really believed this was going to be a magical elixir that would cure all of WDW's woes. As of follower of Blue Ocean Strategy and having seen the poor financial investments in theme parks made by Eisner in his last few years, the inexperienced (when it comes to theme parks) Iger felt that a different approach was needed. On so many levels, the NextGen dog-and-pony show was exactly was he was looking for.
- Moving forward with New Fantasyland - Iger sunk close to half-a-billion dollars into "fixing" WDW's most popular land at WDW's most popular park. All this has managed to do is steal attendance away from WDW's other theme parks, making a bad problem worse.
- Pursuing Avatarland - The jury's still out on this one; Avatarland could be a success. But Avatarland was Iger's kneejerk reaction to having his head pounded into the wall by the Wizzarding World of Harry Potter. It may have sounded great to Iger in 2011 but, seriously, who really talks about Avatar in 2013?
Beyond WDW, the news is not particularly good either. Iger used to be viewed by Wall Street as the Golden Boy Who Could Do No Wrong. Now they are beginning to question some his of his acquisitions (did he pay too much for Pixar?), ABC is stumbling,
John Carter and
Lone Ranger turned out to be high profile duds, while Disney continues to buy back stock to prop up prices. Meanwhile, in Wall Street's eyes, Iger is spending on Parks & Resorts projects like a drunken sailor and they want cuts.
Iger now appears more and more like Eisner; someone who hung on for too long. Meanwhile, TWDC is beginning to fray a bit around the edges, looking eminently more "touchable" (paraphrasing @
alissafalco ) then they did just a few years ago.