Darth Sidious
Authentically Disney Distinctly Chinese
If you go back and search for random threads on this, there's no question there was a huge increase in tourism around Orlando last year, particularly noticable in the Fall. (In fairness, Summer is always busy so harder to notice.) Look for threads about the biggest crowds at Halloween Horror Nights in 5 or 6 years or Food & Wine being slammed like never before. Or if you're familiar with west 192 or I-Drive, head down either road and notice how many new restaurants weren't there mid-2011.
Two caveats about this tho:
(1) Universal is pulling in a bigger "slice" of this than ever before, and it's only going to get bigger with their current building spree. There's some debate, but a lot of people think that off-site hotels have benefited more from this boom than WDW hotels--the growth in off-site restaurants might tend to confirm this.
(2) While the trend continued into 2013, particularly MLK and Mardi Gras thru Presidents Day weekend, I imagine those trips were booked a couple months ago. With the SSI increase (or whatever it is) in January and gas flirting with $4 a gallon, the rest of 2013 could go back to 2009-2010 levels fairly quickly. At least Universal will still have new rides to entice locals to come out.
Great post.