Spirit predicts that stale offerings and higher prices will drive away Disney visitors.
You can now add me and my family to the list.
For the first time in 10 years, we have let our AP's expire. At least a dozen of our friends and neighbors have done the same within the last few months for the very same reasons.
Perhaps we are a tiny blip on Disney's radar. Perhaps there are other visitors who will take our place. Or perhaps we are another dead canary in their coal mine.
It makes no logical sense for our family to pay $450 a person to renew a FL Resident AP with absolutely nothing new to draw us back over the next 12 months. Especially when we can and will purchase AP's to Universal, SeaWorld, AND Legoland (4 full day parks + small water park), which all have brand new offerings, for less than the price of a WDW FL AP.
I admit I don't spend as much at WDW as an out-of-state vacationer staying for a week. But my family easily dropped $3000-$4000 over the course of a year including the APs. And we would have spent thousands more if dining wasn't such an obvious rip-off that simply cannot be justified. But that is now money Disney is not getting because others have convinced me their product is more worthy.
I've grown up with Disney and have had a (healthy) love of the parks. I thought I'd be sad if such a day ever came. But now that it has, I'm surprisingly not too heartbroken. The logic and common sense of spending money properly is much stronger than the emotional tie Disney was banking on. At least for me, my family, and many many others I know.