Going back to this, because its the sort of thing '74 would want being discussed here in his absence, and its more interesting than an accounting argument....
It's not as simple as all that. This isn't a wire story, it's a blog post. Posting stories from blogs is not how USAToday does business.
A source as been in touch with me today about this, and the fact that the nation's largest (by circulation) paper has run a fluff blog piece that reads like Disney PR is not sitting too well with some of the executive staff over there.
I'm not trying to bash AJ Wolfe, she's made quite a place for herself with her very extensive Disney work.
But, when a piece like this lands on two major news sites, when its not exactly in accordance with their editorial policy....
There is more afoot.