He tried to call the guy out as getting a paid endorsement for the piece.. and based on what? Not any fact that the piece was sponsored or paid for by Disney - but purely on the premise that the publisher and Disney have other business relationships (the mentioned conference). You know as well as I those are very different beasts. It also doesn't connect any dots between the author's objectivity and the other relations the publisher has.
He took a blind leap and there was nothing there.
Having other business transactions between companies.. or even being 'friendlies'.. does not equate to getting 'paid endorsements'. Then he demonstrates his lack of tact and professionalism by accusing the guy openly without any direct supporting material to say so.
Not so fast. While I agree that Shel Holtz wasn't paid for the placement of that story per se, the fact he advises Disney on the VERY subject he praised them for and advocated for their strategies is close to the same thing. Ragan also has a large business relationship with TWDC. Those things can't be simply brushed aside and ignored with a 'well, they're being objective here because no money changed hands.'
I mean, let's say you work for a company and they pay you in one division but you write a piece about the work of another division in glowing terms, most people would say there is obvious bias and intent. Now, imagine you're writing for the same division as he was writing about and for social media. Conflict, maybe?
Shel is directly involved in Disney Social Media. His lifestyle is dependent on convincing Disney of the importance of the Lifestylers. There is NO WAY possible the man is objective.
BTW, the Newswire turned down a more balanced piece on NGE a while back with no reason given.
You don't have to like the piece.. or even buy into people quoting metrics provided by the topic of the piece themselves.. but to jump to accusing people of unethical behavior with nothing to stand on.. is juvenile and unprofessional. Merf sees what he thinks is SLANT - and jumps right to worst case scenario.
The guy stopped responding to him not because of fear of the truth.. but because Merf didn't have anything and couldn't hold a professional exchange with him.
Again, we disagree (social media and technology, what a shocker!) ... Everyone here can point out the truth when Merfie calls Holtz out on his lies about the DPB. I would hope that everyone here could agree on that. Now, when you add in the business relationships that are out there and known between the author/publisher and WDW Co., how can anyone say there isn't bias present? And shouldn't the guy have simply disclosed the issues with one line at the end that said something like ''Shel Holtz is a social media consultant for TWDC and has had a financial stake in the above content's release''? ... Merfie's biggest flaw was he didn't nail him completely when he had his chance. It's all about transparency and folks like Holtz and Ragan want their work known to other top corps, but they definitely don't want folks questioning them in their own world.
Oh, an interesting (to me) aside, but couldn't help but notice when I stepped into a Barnes and Noble an entire section dedicated to social media and metrics with titles like ''How to tell the value of your Google ads'' and ''Selling Social Media to the Doubters'' and ''Social Media for Dummies" etc... if social media and tech are all that, then why even have books? Who's reading them? No one, right? Everyone's getting their information online. No one cares about books. They're like a Commodore 64 next to your shiny new MacBook!