Peter Sciretta: Working in that environment, when you’re developing the film, is there any eye to “We need something in there that might, if this film is successful, become a theme park ride” or anything like that? Or is that just an afterthought?
Sam Raimi: They are very careful at Disney. They didn’t force me to think of the movie like that. They just wanted me to make the best movie, but it’s not to say that Sean Bailey didn’t take me out to a dinner with the head of Disney’s Imagineers and say “What ideas do you have for the park if it were successful?” “How about a bubble ride…” They wanted to know “What environments are special, what should we be thinking about?” I said, “Well Whimsy Woods is really interesting.” I described the environment and showed them pictures. “Glenda’s Kingdom is quite beautiful, maybe if you ever did something…” They listened to me. Obviously they have their own ideas, but they wanted to hear what I had to say and probably if they ever made a sequel, they would invest in something like that. I don’t think they would ever do it, I was told, on a first picture.