Lil Fort
Well-Known Member
I fear that you have fallen victim to the 'cool stuff'. There is more to NextGen than the MagicBand and don't forget that even though the band is not GPS enabled, there are other ways to do geolocation, namely wi-fi triangulation. And yes, the MagicBands *do* contain a wi-fi transmitter. In order to understand the scenario that @WDW1974 described, you have to look at more than just the MagicBand. Let me see if I can put it all together for you.The example given was of a CM trying to sell a child something when his parents aren't looking. Not very realistic. The thing is *not* GPS, so the only time they could use the device (reasonably) to approach families is at the restaurants. Probably they'll use it to arrange for an impromptu appearance of a child's favorite character . . . if the parents decide to tell and ask Disney to do that for them. Disney has done this for me in the past, I asked, hinted, that my child would like to see Mickey during lunch, and they showed up at a restaurant where said character does not routinely show up. They all acted like it was a big surprise for the rest of the group and my kid.
Outside of restaurants, there is the FP line for rides, but it would be awkward to approach you in line, and when you leave line there is no way for them to know who you are. It's not GPS.
I haven't seen a realistic example which is creepy. Disney has its reputation riding on this, and most likely a safe and easy to use system will be put into place.
1. MagicBands - a very high tech piece of plastic containing both active and passive RFID and a wi-fi transmitter. They will use these bands to locate you and your children as you move around the parks and yes, they will have readers in many places throughout the parks, not just at restaurants and attraction lines. They can easily put them most everywhere. Even the wi-fi that they have been installing around the parks and resorts can be used for this. This is probably the lowest of the high tech that they have installed for NextGen. Even an iPod touch with no GPS and no cell service can use geolocation.
2. MyMagic+ - a nifty app that lets you reserve fastpasses, view wait times and receive notifications from Disney. Unlike a static web pages that only fulfill requests for pages for the user, phone apps can also push notifications to the app on the device. Things like offers for Disney merchandise perhaps???
3. Database - As the bands collect information about you and your family's concierge type experiences, they will be saving bits of information about you and aggregating it with data that they obtained from other sources such as their website and the MyMagic+ app. This will allow them to mine the habits of both you and your family to find just the right flavor of offers to provide to you while you are in the parks.
Put it all together with a child that is old enough to venture around the parks alone (with his cell phone of course - what teen doesn't have one of those) and what do you get? The ability for just such a scenario like @WDW1974 described coming to a theme park near you...