It's more of a win-win because the whole group/conference exists to justify the growing desire by companies like Disney to attract Social Media/Social Networking platforms and the Disney Social Media team is sponsoring an event where the conclusions of everyone in attendance are already known and fit with the direction the company has opted to take ...
I think I'll make a copy of this post because even though there's nothing untrue being said above, I can see it disappearing.
And you would be correct.