I did point out from where the number came--the TEA/AECOM 2010 report.
Their numbers show an overall increase for the Disney properties. As I said in my previous post while MK and others dropped, in some cases less than a percent, Disney parks as a whole increased attendance. Read the report.
This isn't proof. You have no numbers. You say the numbers are out there, but you don't even bother too look them up. Your entire argument is based on the fact that you don't like Disney merchandise and you don't buy it. That isn't proof.
You forget that the vast majority of visitors to WDW only go once every few years, maybe once in a lifetime, they don't see the merchandise the way you do. Disney is still selling a ton of merchandise and several of their lines are doing extremely well--princesses, Pooh, and Toy Story. The Pirate merch picked up with release of the fourth movie. US may have sold tons of wands and butterbeer, and as I have said many, many times HP was a great investment for them, but overall Disney's merchandising wasn't really affected by HP.
Here are some quotes from and E-Trade article published 10 August 2011 entitled "Disney Outshines Amid Turmoil."
http://finance.yahoo.com/news/Disney-Outshines-Amid-zacks-2465240938.html?x=0&.v=1
"Strong performance of the Media Networks and Parks and Resorts divisions facilitated The Walt Disney Company (NYSE: DIS - News) to deliver better-than-expected third-quarter 2011 results that outshined the Zacks expectations."
"Further, Disney Store, the retail merchandising arm of the company, is opening interactive concept stores in more than 40 locations in 2011, thus expanding its reach to new markets."
"Parks and Resorts revenue rose 12% to $3,170 million. Segment operating income increased 9% to $519 million, reflecting higher guest spending at domestic parks and higher passenger cruise days, partly offset by lower revenue from Tokyo Disney Resort and Disneyland Paris."
"Consumer Products revenue rose 13% to $685 million and segment operating income jumped 32% to $155 million. The growth reflected increased licensing revenue from Cars merchandise and higher revenue from Marvel properties."
"Walt Disney is one of the world's leading diversified entertainment companies. Moreover, the company commands a formidable portfolio of globally recognized brands, primarily its namesake brand Walt Disney, followed by ABC, ESPN and Marvel Entertainment. These brands offer a strong competitive edge to the company and bolster its well-established position in the market against major players like News Corporation (NasdaqGS: NWSA - News) and Time Warner Inc. (NYSE: TWX - News)."
These are facts. Not observations from what you see in the parks. Facts. The facts clearly point out that while HP was a boon to US. It didn't really affect Disney.
Based on the relative impact to the parks, the loss of creative control, and massive cost Disney made the sound business decision to pass on HP. It wasn't "stupid" or "dumb".
Based on the relative impact to the parks, the need to add new properties, and the cost to return ratio for US. US made a sound business decision.