Literally the only value that comes from being "first" is if you're in a race.
Using your big screen analogy, sure, you can go out and buy one. But why spend $300 for one on Tuesday, when if you waited until Wednesday (or literally any day beyond Tuesday) you'd still get the exact same one for free?
If this was a singular event for a one-time-only thing, then sure you'd have a point. But literally the only thing earned from this whole event is mild bragging rights. Which, unless this person plans to put it on their tombstone as a point of pride, is a strange thing to spend $300 on.
Surely people can spend their money however they see fit. But surely I can also voice my opinion when I see an utterly foolish decision being made.