not sure exactly how I feel about this. paradise pier has always been mediocre (as the rest of the park) but is it necessary to brand everything to some movie? i visit the parks for the originality, not to ride the movies. and how do they work around all the other themes (mermaid, boardwalk games, etc)? do they actually even have a comprehensive plan or are they just winging it at this point? because that really seems to be the case with marvel land. oh, and didn't miceage talk about doing this (or something very similar) years ago? and i am calling it now: slinky from toy story is taking over screamin'.