Incredibles 2 has just broken all box office records for an animated film's opening weekend.
http://money.cnn.com/2018/06/17/media/incredibles-2-box-office/index.html
So why the HECK can't a big company like Disney open their new Incredibles 2 roller coaster E Ticket the same weekend the movie opens in theaters? And why wasn't there a a wacky featurette from WDI and Pixar before the movie showing the creation of the Incredibles 2 roller coaster at Disneyland Resort and how everyone in that theater should be planning a trip to Anaheim after the movie to ride the Incredicoaster???
I swear, Disney likes to pretend that they are the masters at synergy and planning and marketing. And yet they drop the ball (Pixar Ball) big time continually. Disney's movie divisions don't seem to know the phone extension to the theme park division. And no one in Burbank seems to know how to market the theme parks successfully with their mega-hit movies. It's all so ham-fisted and lazy and ignorant.
Pixar Pier and Incredicoaster
needed to open last Friday the same day the movie opened, and all weekend long while multiplexes around the country were packed with rabid Incredibles fans there should have been a silly yet interesting
"Making of Incredicoaster" featurette before the movie that served as a soft sell advertisement for Disneyland Resort.
And I'm an old guy without a Masters Degree in Marketing or hipster eyeglasses who thought of all that in 10 seconds sitting in my den. The folks running Disney's marketing group are idiots. And the folks running the theme park operations and project management groups are also not smart. It kind of makes you worry how they are going to handle the Star Wars Land opening, doesn't it?