Disney Irish
Premium Member
This is a flawed outlook. The western is a greater theme that encompasses Davy Crockett, Zorro, as well as original ideas. It capitalizes on the success of those properties while not handcuffing itself to them. It's why a science-fi fantasy land would work better for Star Wars than a Star Wars land or why a superhero land would work better than a Marvel land. It allows for the freedom to expand beyond just the singular franchise while, at the same time, capitalizing on their success.
Just a point of correction:
Star Wars is a franchise.
Marvel is a brand/company owned by Disney that produces comic based entertainment. Avengers, Spider-Man, Guardians, etc are franchises within the Marvel brand.
So while SW:GE will be a land to just one singular franchise, Marvel Land (or whatever they call it) will be a land that is comprised of many franchises in different parks.