This goes back to what I mentioned a few posts ago. You have to train the next generation of Imagineer and that is likely what they are doing with some of these overlay projects.
That's a very different kind of training than the kind of training we are looking for. Daring thinking, good entertainment design. Meaningful projects. I guess they're just teaching the next generation how to be obedient. I promise you there are so many qualified talented entertainment designers, writers, directors, production designers, concept artists, that would kill to design something cool again but who are taking their talents elsewhere, like video game design or film, because the culture at wdi under parks and resorts leadership is not one that would allow them to thrive. I live in Los Angeles and work in the industry and I see where people go after they graduate from prestigious art and architecture schools, and how they view the company. It isn't on anybody's radar. It is seen as banal junk.
Disney's IP mandate and the short leash on wdi is working for some people but obviously not for everyone. There are serious problems with how the industry is structured right now regardless of how much money is flowing through it, how many projects there are around the globe and how many people are working in it. For example, Universal's project-hire/vendor system ensures that every design team is working rapidly and just delivering exactly what universal asks for as quickly as possible on any particular siloed project. You see this at disney now too, where projects, even when they are great when considered alone, aren't interfacing their parks /sight conditions/ or the park themes. With teams so fragmented, often at other companies, people aren't collaborating as much, and there aren't as many people sticking around with any particular park as long, or long enough or in a position of authority where they can think of or speak up about unconventional solutions and ideas that would be better than the project they're on. You either make your ridiculous collage for the water show or you're shown the door. I know people too who are very much like "I'll only come back if the position is on star wars." I would hope that everybody is passionate about their projects and that this can help make every project special, but if special projects that aren't star wars aren't given a space to be blueskied, then that is a problem.
I catch myself writing this and I feel like this level of skepticism is unhealthy, but with the inconsistency we have seen with DLR projects and how the company just completely trashed the place in 2001, how can I not? There are obviously good things coming down the pipeline, from star wars to this new hotel, which people are complaining about, but I gotta give it to them. It is different for Disney, and that deserves recognition.