I actually am excited for Star Wars land. I'm tired of Star Wars, but I know that they are going all out on this one, and I know it's going to be a lot of fun. And the placement doesn't bother me too terribly either. I think the changes to the river were positive and well done. Overall, I think Star Wars is an IP truly worth a land devoted to it (unlike Pixar). It's unfortunate that much land is being used for two rides, but I can understand their need to go big or go home since everyone is acting like Disney is being put of of business by Universal, and needs to react to Harry Potter.
I hope the land isn't too focused on the newer movies, since I don't think they are or will be nearly as timeless, good, or deserving of a land as the classic movies.
While it wouldn't be my first choice, I'll be there to check it out as soon as I can (which may not actually be until 2020 or so due to other vacation plans) and I know I'll have a lot of fun.