allgiggles
Well-Known Member
Most retail locations would be lucky to have thousands of people lined up right outside their doors waiting for a parade. Those guests waiting for the parade ARE purchasing high margin glow merchandise. They ARE purchasing high margin snacks and beverages while they wait. They ARE taking turns shopping while other members of their party hold spots. And most importantly that parade is keeping them in the park giving them more time to spend. Disney knows that without attractions and entertainment there is no reason for people to be in the park and without people in the park the profit centers will have no purpose and no profit.
(Bolding is mine)
I was just going to say this. When we watched MSEP from Main Street in June, there were 6 of us in the group so we took turns going into stores and restaurants on Main Street while we waited 60+ minutes for the parade. My sons stood in line for 35 minutes at Starbucks. My daughter-in-law stood in line for 20 minutes at the Main Street Emporium to make an impulse purchase. I spent 15 minutes browsing in Uptown Jewelers (where the lines were several people deep -- not something I've seen outside of parade time. Usually it feels like I'm the only person purchasing things there) and went back another night to purchase something I saw and liked during that browsing session. The people sitting next to us on the street purchased about $40 worth of stuff from one of the street vendors and numerous other people were making purchases as well. In my experience, there seems to be *a lot* of people in the shops along Main Street while waiting for the parade to start.