New Walt Disney World logo,

luv

Well-Known Member
That looks like material that a guy who runs a gas station would select if he were going to make (sew) some little boy Jammies.

And it's more of that One Park crap.

If they're going to go backwards, I vote for the "4 Parks, One World" stuff they were using in the late 90s. I think it was the late 90s, anyway. To this day, they still have the occasional notepad, sticker orpin with those four things they used on that logo.

I won't buy Disneyland/Walt Disney World stuff. I worry that when I get to Disneyland for the first time this year, I'll be out of luck as far as souvenirs go.
 

HMF

Well-Known Member
Original Poster
Has any retro imagery appeared on the recent year-branded merchandise? My recollection is that the year-branded stuff tended to be the most strict in their conformity to the official images.
See the specifically stated 2013 on the merch picture provided.
 

lazyboy97o

Well-Known Member
See the specifically stated 2013 on the merch picture provided.
Yes, that is why I was asking. I think these logos being on 2013 merchandise, not retro merchandise, signifies something more as I do not recall seeing other 20xx merchandise with retro images.
 

J03Y

Well-Known Member
Roy Disney specifically changed the name from Disney World to Walt Disney World for a very specific reason. To undo that change would be a great dishonor to the Disney brothers that founded the Company.

i hardly think it'd be dishonoring anything since the name DISNEY is still there... i know it's the company's name but it's still a person's name, mind you. so the identity of the man is diminished just because his first name isn't there? no the last name means nothing since it's the name of the now famous company. which was made famous because of him.
 

HMF

Well-Known Member
Original Poster
Yes, that is why I was asking. I think these logos being on 2013 merchandise, not retro merchandise, signifies something more as I do not recall seeing other 20xx merchandise with retro images.
We definitely should pay attention to park signage once the new year arrives.
 

lazyboy97o

Well-Known Member
i hardly think it'd be dishonoring anything since the name DISNEY is still there... i know it's the company's name but it's still a person's name, mind you. so the identity of the man is diminished just because his first name isn't there? no the last name means nothing since it's the name of the now famous company. which was made famous because of him.
Roy Disney felt very differently, to the point that he scolded employees who dropped the "Walt" when speaking with him. It was very important to him that his brother's name be specifically attached to the project. So yes, it would be dishonoring Roy Disney who, instead of retiring, spent the last years of his life opening Phase I of Walt Disney World.
 

J03Y

Well-Known Member
Roy Disney felt very differently, to the point that he scolded employees who dropped the "Walt" when speaking with him. It was very important to him that his brother's name be specifically attached to the project. So yes, it would be dishonoring Roy Disney who, instead of retiring, spent the last years of his life opening Phase I of Walt Disney World.

then i guess he and i disagree on something.
 

Gabe1

Ivory Tower Squabble EST 2011. WINDMILL SURVIVOR
Roy Disney specifically changed the name from Disney World to Walt Disney World for a very specific reason. To undo that change would be a great dishonor to the Disney brothers that founded the Company.

There doesn't seem to be any concern about what the Disney Brothers goals and wishes were for the parks.
Heck, Walt's original philosophy was for a place where a Dad could spend a day in a park, enjoying it with their kids. Now Dad's have to fork over a left lung in admission just get through the turnstiles. Wait! The turnstiles are gone now too!
 

marni1971

Park History nut
Premium Member
@marni1971 might know. He gave a sneak of this very logo not too long ago. I hope it stays past Limited Time Magic. I think the Sorcerer Mickey image is overused by Disney, but its enough of the classic logo which is miles away better than the Walt Disney script logo that I'll pipe down over it.
I was told there was a plan to introduce it resort wide. Like the money couldn't be spent better elsewhere. From headed notepaper to passes, welcome arches to T shirts, as and when they needed stocks replenishing. No time frame.
 

AndyS2992

Well-Known Member
i hardly think it'd be dishonoring anything since the name DISNEY is still there... i know it's the company's name but it's still a person's name, mind you. so the identity of the man is diminished just because his first name isn't there? no the last name means nothing since it's the name of the now famous company. which was made famous because of him.

Yes but people will not know who Walt or Roy were. Ask lots of people in the UK under the age of thirty and ask them a simple question of 'Who created Mickey Mouse' and they won't have a clue. They either stare at you blankly or say 'Disney company' which is not entirely correct.

Walt is a huge inspiration and should not be forgotten.
 

AndyS2992

Well-Known Member
SIGH! No more removing Walt's name from things. They already did that with the Walt Disney Pictures title card.
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They also do it now with DVD/Blu Ray releases :(

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dumboblurayfront.jpg
 

articos

Well-Known Member
I know that you are kidding...but honestly I really bet that there are MBAs in the TDO c-suite offices who have suggested this.

Have you ever seen the TV show "New Girl" on ABC with Zoey Deschanel? There is a young male character on the show in his early 30s named Schmidt who, to me, is reminiscent of every MBA I have ever met working in corporate America. These are the kinds of people who think of things like the WDW name change you joked about...and they do it because they think this would score them a promotion to the next rung of the corporate ladder.

My son works with a lot of "Schmidts" and when he's home for the holidays he just shakes his head when he tells me some of the cockamamie things these guys come up with, especially at "corporate retreats" where they feel a need to chime in with a "let's rename the park!" idea to get attention in front of all the "big wigs".
The amount of internal back and forth on "Disney California Adventure" vs. "Disney's California Adventure" is a first hand example of the above.
 

Patricia Melton

Well-Known Member
They also do it now with DVD/Blu Ray releases :(

51CEWRX97WL._SL500_AA300_.jpg


dumboblurayfront.jpg

WOW. I never even noticed this.

If I had to guess, the reason for this is that the MBAs are saying that "Nobody knows who Walt Disney is anymore and he's dead...but they know the word Disney so just put it there".

I really bet the MBAs are saying that "having Walt Disney there confuses people because they probably think he is the star of the movie and won't know who that is".

Think about it. You really can figure out what the MBAs and legal team are probably thinking up at meetings that lead to bizarre decisions like this.
 

Patricia Melton

Well-Known Member
There doesn't seem to be any concern about what the Disney Brothers goals and wishes were for the parks.
Heck, Walt's original philosophy was for a place where a Dad could spend a day in a park, enjoying it with their kids. Now Dad's have to fork over a left lung in admission just get through the turnstiles. Wait! The turnstiles are gone now too!

About the "costing a left lung" for admission thing...that's a stale chestnut that's always tossed at Disney, but let's take a look at the admission prices from way back in the day (but we will adjust them for inflation and factor in the fact that the rides are unlimited now, but required purchasing tickets in the early days).

In 1964, admission was $5.00/person...which adjusts for inflation in 2012 dollars to around $40/person. This is back when there was also a lot less to see and do in Disneyland...but it's definitely the "good old days" that people enjoy referring back to whenever they want to say that things today are so terrible. See: http://2.bp.blogspot.com/_3jV5FcVqp...M4/hbiLy3cGQcM/s1600-h/dl+price+list+1_64.jpg

Back in the "good old days", that $40 (equivalent) admission would get you in through the gate and then just 6 rides on attractions...but most of the tickets were for A, B, C, and D-level attractions. You'd only get maybe ONE ride on something you'd really, really want to ride...and then you'd have to buy another ticket book.

Looks like a book with 10 more rides (once again, on A-B-C-D-and one E ticket increments) would be another $4. That's about another $30 or so in 2012 cash.

For people who are used to riding things like Space Mountain, Big Thunder, Splash Mountain, etc. as much as they want it's important to remember that back in the "good old days" these people would have shelled out A LOT OF MONEY to buy enough E-tickets to ride the best rides in the park (back then) like this. Space, Big Thunder, and Splash weren't even around back in those days...so the things you'd be able to use an E-ticket on were very limited...but still VERY pricy.

Current admission to Disneyland is $87/day for an adult...for a one day one park pass that would be comparable to the one day one park ticket that was the only thing you could buy to get into the park in 1964. It sure seems like someone who really loves riding the E and D ticket attractions could VERY EASILY spend the equivalent of $87 or more if that person went to the park in 1964 and bought a bunch of ticket books to be able to ride on rides all day.

My parents told me about people they knew who came back from Disneyland in the late 60s with booklets of A, B, and C tickets that they never used and kept trying to sell...all because they just wanted the one or two D and E tickets that came in a booklet. You were NOT allowed to just buy an E or a D ticket...you had to buy the whole booklet. There was a sort of black market in play in the park where people would try to sell E or D tickets separately but people caught doing that were ejected.

I know it's very popular for people go say on Disney boards that it requires "selling a left lung" to get into the park today...but this is just not true if you look at the inflation costs between now and the 'good old days' and you also stop to think about the HUGE financial hit you would have taken in the 'good old days' if you needed to keep buying ride tickets to ride the best attractions.

You can ride everything as much as you want today, for free...which is a good deal!
 

GeorgiaPinesRJB

Well-Known Member
I know that you are kidding...but honestly I really bet that there are MBAs in the TDO c-suite offices who have suggested this.

WOW. I never even noticed this.

If I had to guess, the reason for this is that the MBAs are saying that "Nobody knows who Walt Disney is anymore and he's dead...but they know the word Disney so just put it there".

I really bet the MBAs are saying that "having Walt Disney there confuses people because they probably think he is the star of the movie and won't know who that is".

Think about it. You really can figure out what the MBAs and legal team are probably thinking up at meetings that lead to bizarre decisions like this.

Let's not begrudge people with educations and jobs, shall we? Sounds really petty and trite. Have you no decency at long last? I may not like the changes here or there, but it isn't fair to blame one group of people or one area of academia for it...come on now, Patty. This is just unfair. I worked hard for my degrees, and I am paid to come up with ideas...that's the nature of things. Remember what Neil Peart said once: "changes aren't permanent, but change is." Just stop blaming everything you see wrong with the parks or the world or what have you with every group or sub-sect of society you're scapegoating this week.

BACK ON TOPIC: I like the new logo, very retro and reminds me of the parks in the late 80s/early 90s when I started going as a kid. It's a shame that they are dropping Walt from things but... c'est la vie.
 

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