I find it amusing that people still are in complete denial too.
I suppose it could be denial, but I am certainly skeptical.
Factors in favor of a potential sale: operating margins in the P&R segment are relatively thin, they are capital-intensive business lines, and they have high risk factors that are hard to hedge. (For example, if oil hits $200, there are a lot fewer people who will be willing to travel to destination resorts.)
Factors against a potential sale (at least right now): the segment is profitable, and has been even during a pretty nasty downturn in travel demand. As demand continues to recover, segment margin should correspondingly improve. This is a "low point" in segment profitability, and it is unwise to sell on a dip. This segment is also where the rubber really meets the road in giving the company's audience a chance to connect with their product in a real way. That sort of cross-pomotion was why Disneyland was created. It is no accident that the Lands matched the film genres in which the company was actively interested. It is also fair to say that the company has drifted from that model in some of their more recent development, but they are getting back to those roots in small ways---e.g. all of the interactive elements on the second-generation ships. To illustrate: without the parks, it's hard to imagine that it would be as easy as it is to keep the Princesses evergreen from a merchandise standpoint; a new owner would not have the same imperative to do so.
Weighing all the evidence: the biggest reason to sell would be if you think the inherent risk factors in the business lines outweigh the advantages of cross-promotion, *and* you think others are undervaluing the risk. I don't have any particular insight in how the company is forecasting those risk factors, but if they think travel demand is going to crater even worse than it has now, they are probably unusual in that thinking.
Edited to add: I suppose if you had an entity with money to burn, needing a place to invest it, that entity might over-pay for the segment. Then again, that someone would *also* see that operating margins are thin, the business is capital intensive, and has difficult-to-hedge risks. Of all of the things such an entity might invest in, why would P&R be the right thing?
PS: I am also looking forward to Lutz' reaction. So much for "escaping the Florida yoke."