And I don't think "keeping it open passed 6pm" is the problem, most people call it "half day park" now, not having enough stuff to do from 9 to 6 is the problem
So what is Avatar? In the eyes of the current management it is "something unique and special" it is a signature attraction that will get people in the door. In my opinion Avatar fits AK about as well as Nemo fits the Living Seas, "kinda sorta" if you want to argue about it... go ahead, but why is Nemo there? because there are a lot of aquariums in the world, how do they make their aquarium special? add Nemo, he'll get people in the door. That's why Nemo is in the Living Seas, and that's why Avatar is coming to town... PERIOD.
And as ironic as it is that I have to write this on a Disney message board... A lot people go to Disney World, because THEY LIKE DISNEY STUFF, I happen to be one of those people, and I think if they are going to add something to Disney's Animal Kingdom... maybe it should be something DISNEY RELATED? Because half their films are about princesses and the other half ARE ABOUT ANIMALS, I'm not going to list them all, but there's a lot of them
If you love Avatar and the Avengers, that's great, I liked both those movies too, but I really don't have any burning desire to go see them in person. If they do become theme park rides, I hope for your sake they don't suck, I personally don't care one way or the other. I would rather see Tinker Bell, or Jiminy Cricket, or anybody who makes me feel like I am in fact in Walt Disney World and not Mall of America, some big warehouse full of other people's crap, which unfortunately for me is what it slowly seems to be turning into