Nubs70
Well-Known Member
Uh.. ok. please stay away from any planning sessions for the safety of all involved..
Where your gas analogy would matter is things like customer loyalty and attracting new customers - a new form of payment isn't going to make you need gas more frequently.
Compare this with the theme park example.. where guests are ennandated with opportunistic, discretionary purchases all the time. Customer spending is largely by choice, with virtually unlimited upside. Increasing per guest spend is a closely watched metric.. for which how someone completes a transaction (pay now, pay later, charge, cash vs credit, incremental vs bundle, bulk vs metered, etc) can have direct INFLUENCES on guest behavior. Influences that are tracked and evaluated. The Magic Band is just another in that line...
Let me simplify/clarify my argument. Using the humble Dole Whip and Staggs justification of the "fun" factor, buying a single Dole Whip with cash, credit/debit card, or KTTW is so ho-hum. Buying with a MagicBand is "fun", so instead of buying one, I buy two.