Mr. Sullivan
Well-Known Member
They don’t actually give it to Disney for free. This is a misconception.
They don't get it for free, but they do get it at a large discount due to the agreement to only sell Coke products in the parks.Have you seen the contract?
Often a sponsorship includes certain things for free. Maybe it’s just the syrup. Maybe it’s the machines and maintenance. Maybe it’s the cups and lids. But it’s usually something.
The reason I know this is because the movie theater I worked at has the same agreement. Coke is in that same agreement with multiple businesses. The difference with Disney, and the reason their particular agreement is so complex, is the fact that they're also in bed with each other on branding and tie-ins which is not a factor in most of the other relationships Coke has with massive corporations. I would not be surprised if that factor of their relationship means Disney gets an even larger discount than other businesses.
But they do indeed pay for it. Coke is notorious for their bean counting, maybe even more so than Disney is.