The tires actually do a decent job of cleaning that stuff off. If you look at the very top of the beam you can see a horizontal stripe as well as one a bit lower. It's a little dark from the rubber but is much smoother and cleaner looking.
Funny you should mention that, I was talking with one of the maintenance guys once and he was talking about this automated power washer they saw at a trade show. He wanted them to adapt one to be able to just go out and go in circles cleaning the beam at night. Apparently that idea didn't get very far, but it makes a lot of sense to me, especially considering when they do actually clean it they have to pay a cleaning crew to do it.