Lee
Adventurer
Look at it this way...
Iger's goal wasn't just to gain new attractions.
He wanted to "land a big one", so to speak. Lucas is already in the Disney parks fold, having been landed years ago by Eisner.
Iger wanted to do the same thing, to bring in a big property/name to enhance his legacy. Wanted it badly, having missed out on JKR. (And yes, losing JKR was a factor in his desire to acquire a major property.)
Iger's goal wasn't just to gain new attractions.
He wanted to "land a big one", so to speak. Lucas is already in the Disney parks fold, having been landed years ago by Eisner.
Iger wanted to do the same thing, to bring in a big property/name to enhance his legacy. Wanted it badly, having missed out on JKR. (And yes, losing JKR was a factor in his desire to acquire a major property.)