News Mickey's Not-So-Scary Halloween Party 2023

[Figments Friend]

Someone i talk with seemed to be suggesting that as part of a 'marketing strategy', Disney is listing parties as sold out to drive up demand for the more expensive tickets later in the season.
No solid proof of this, but the suggestion did make me think about the possibilities.

I mean think about it...
When something is out of your reach, it makes you want it more.
Also, announcements of sold out dates create awareness and can be a possible driver to get Guests to make that purchase 'now' instead' of 'later'.

I would like to think the Events are simply selling out due to demand, as these are popular.
Found this a interesting take however. and wanted to share.

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[MisterPenguin]

Someone i talk with seemed to be suggesting that as part of a 'marketing strategy', Disney is listing parties as sold out to drive up demand for the more expensive tickets later in the season.
No solid proof of this, but the suggestion did make me think about the possibilities.

I mean think about it...
When something is out of your reach, it makes you want it more.
Also, announcements of sold out dates create awareness and can be a possible driver to get Guests to make that purchase 'now' instead' of 'later'.

I would like to think the Events are simply selling out due to demand, as these are popular.
Found this a interesting take however. and wanted to share.

-

We've been hearing for years from someone who "heard something" about falsifying information about events being "full" just to drive up demand.

And yet, no one who has ever left Disney's employment has blown the whistle on that practice.

Odd.

 

[JustInTime]

Someone i talk with seemed to be suggesting that as part of a 'marketing strategy', Disney is listing parties as sold out to drive up demand for the more expensive tickets later in the season.
No solid proof of this, but the suggestion did make me think about the possibilities.

I mean think about it...
When something is out of your reach, it makes you want it more.
Also, announcements of sold out dates create awareness and can be a possible driver to get Guests to make that purchase 'now' instead' of 'later'.

I would like to think the Events are simply selling out due to demand, as these are popular.
Found this a interesting take however. and wanted to share.

-

This makes sense.

 

[dreday3]

I think sold out is sold out and there's no deeper meaning behind it. I think they are selling out even if less people are buying because they are selling less tickets. All parties so far are reporting walk on for almost all rides. That was not the case pre-covid parties.

 

[the_rich]

I think sold out is sold out and there's no deeper meaning behind it. I think they are selling out even if less people are buying because they are selling less tickets. All parties so far are reporting walk on for almost all rides. That was not the case pre-covid parties.

It was the case last year tho.

 

[dreday3]

It was the case last year tho.

Ah, I thought reports were that last year wasn't oversold. I stand corrected, thank you!

 

[MisterPenguin]

Maybe I'm misinterpreting the double and triple negatives but to be clear:

Leading up to the last parties pre-pandemic (the last being in 2019), the Halloween and Christmas parties became more and more crowded. They were definitely over selling.

After the pandemic, as the parties returned, the crowds were significantly less than during the pre-pandemic times.

Live vlogs of the parties in 2022, and now the Halloween party of 2023 show a reasonable capping of crowds, and being significantly less crowded than 2019.

 

[Jrb1979]

Maybe I'm misinterpreting the double and triple negatives but to be clear:

Leading up to the last parties pre-pandemic (the last being in 2019), the Halloween and Christmas parties became more and more crowded. They were definitely over selling.

After the pandemic, as the parties returned, the crowds were significantly less than during the pre-pandemic times.

Live vlogs of the parties in 2022, and now the Halloween party of 2023 show a reasonable capping of crowds, and being significantly less crowded than 2019.

No one is debating that they are capping the size of crowds. That is a good thing.

What is being said is they are stopping sales before they reach that set capacity so they can push guests to other dates.

For example let's say the max tickets available each night is 7500. Instead of selling all 7500 they put the sold out sign at 7000 to push those 500 guests to a different day.

 

[the_rich]

No one is debating that they are capping the size of crowds. That is a good thing.

What is being said is they are stopping sales before they reach that set capacity so they can push guests to other dates.

For example let's say the max tickets available each night is 7500. Instead of selling all 7500 they put the sold out sign at 7000 to push those 500 guests to a different day.

And there is no evidence of this. Complete conjecture to fit a narrative.

 

[gerarar]

The 6pm Tron VQ drop lasted for ~5.6 secs for tonight's party.

For comparison to the usual 6pm drop during EEH on Wednesday evenings and the last party on Tuesday (8/15):

 

[MisterPenguin]

No one is debating that they are capping the size of crowds. That is a good thing.

What is being said is they are stopping sales before they reach that set capacity so they can push guests to other dates.

For example let's say the max tickets available each night is 7500. Instead of selling all 7500 they put the sold out sign at 7000 to push those 500 guests to a different day.

Why would they want to that? It would mean that they're leaving money on the table by not selling out to capacity over and over again.

Is that the Di$ney we all know and love?

 

[Jrb1979]

Why would they want to that? It would mean that they're leaving money on the table by not selling out to capacity over and over again.

Is that the Di$ney we all know and love?

Not if they can push that guest to buying tickets to a higher priced party

 

[MisterPenguin]

Not if they can push that guest to buying tickets to a higher priced party

That's not how the math works out.

Let's say that the capacity is 12K.

When an early date hits 10K, they say, "Sorry, this date is full, no more tickets will be sold for this date. Maybe come at a later date, it's only $30 more!"

So, that early date sells 10,000 slots for $100. That's $1,000,000 in revenue for that first night.

They then sell the second date at $130 for the full 12K capacity. That's $1,560,000 in revenue.

So, between those two dates, they made $2,560,000 in revenue.

So, wow, that's a lot more revenue... but no. By not selling the first date to capacity, they missed out on 2,000 ticket x $100 = $200,000

If they sold out both dates, then between those two dates, they would have made $2,760,000.

And that's more than $2,560,000.

 

[Squishy]

That's not how the math works out.

Let's say that the capacity is 12K.

When an early date hits 10K, they say, "Sorry, this date is full, no more tickets will be sold for this date. Maybe come at a later date, it's only $30 more!"

So, that early date sells 10,000 slots for $100. That's $1,000,000 in revenue for that first night.

They then sell the second date at $130 for the full 12K capacity. That's $1,560,000 in revenue.

So, between those two dates, they made $2,560,000 in revenue.

So, wow, that's a lot more revenue... but no. By not selling the first date to capacity, they missed out on 2,000 ticket x $100 = $200,000

If they sold out both dates, then between those two dates, they would have made $2,760,000.

And that's more than $2,560,000.

....and then Iger & his crew get their cut and send some to the Disney+ nonprofit

 

[123mart123]

That's not how the math works out.

Let's say that the capacity is 12K.

When an early date hits 10K, they say, "Sorry, this date is full, no more tickets will be sold for this date. Maybe come at a later date, it's only $30 more!"

So, that early date sells 10,000 slots for $100. That's $1,000,000 in revenue for that first night.

They then sell the second date at $130 for the full 12K capacity. That's $1,560,000 in revenue.

So, between those two dates, they made $2,560,000 in revenue.

So, wow, that's a lot more revenue... but no. By not selling the first date to capacity, they missed out on 2,000 ticket x $100 = $200,000

If they sold out both dates, then between those two dates, they would have made $2,760,000.

And that's more than $2,560,000.

I’m not sure this isn’t overthinking it a bit.

there is a “fixed cost” to hold the party. Once costs are met by cash paying customers, there is a small (likely tiny) incremental cost for each guest. But in general, once costs are hit, margins expand pretty quick on these events. Just don’t know what the break even point is.

I think the ‘sold out‘ broadcasts is intended to whip up the scarcity (fear of missing out) in shoppers. Drive a decision towards sooner and ‘yes’.

‘fear of missing out‘ on a big, expensive trip is a powerful motivator…I’m guessing Disney is leaning hard on that tactic.

 

[Splash4eva]

Yes you can. No checking of room keys.

Disney can easily fix this problem by NOT opening the doors at the TTC allowing guests to get off but they refuse to tho. If im staying at a monorail resort and had to deal with those lines which for most part are people getting off at TTC i be fuming.

 

[RoadiJeff]

Disney can easily fix this problem by NOT opening the doors at the TTC allowing guests to get off but they refuse to tho. If im staying at a monorail resort and had to deal with those lines which for most part are people getting off at TTC i be fuming.

But the TTC is where monorail resort guests transfer to the Epcot monorail. Disney is not going to eliminate that.

 

[Splash4eva]

But the TTC is where monorail resort guests transfer to the Epcot monorail. Disney is not going to eliminate that.

when MK is closed who is leaving the MK to go to Epcot? Heck is Epcot even open after MK closes?!? If they are truly worried. Have a bus from MK to Epcot direct than. I dk if you been on the monorail after a long day at MK and the resort line is long and 90% of those people get off at TTC. As. I said. Its a disgrace Disney allows this.

 

[Touchdown]

It is in the winter when MK closes at 8 or 9, on Mondays for EMH, After Hours Nights, MNSHP and MVMCP nights and nights when fireworks are delayed by 30 min. Additionally, stragglers out of Epcot might still need to transfer at the TTC until 10pm.

Besides, the busiest times on the MK monorail is not close, it’s post HEA, and that very much coincides with Epcot close most of the year.

In 2019, I remember they used checkpoints (with iPhones) to block resort monorail access post fireworks during party season at MK bit havent seen it (or seen it needed) since the pandemic.

 

[dmw]

Disney can easily fix this problem by NOT opening the doors at the TTC allowing guests to get off but they refuse to tho. If im staying at a monorail resort and had to deal with those lines which for most part are people getting off at TTC i be fuming.

We stayed at the Poly in 2019 expecting to have a dedicated monorail back to the resort. We were very disappointed when we had to wait in a long line and be on a crowded train.

A simple solution would be a scan of a magic band or room key at the sidewalk where you split to go to either the resort or TTC monorail. The fact there there are simple solutions tells me Disney has decided that this "perk" for monorail resort guests is not as important as getting more guests back to the TTC at night.