DisneyGentleman
Well-Known Member
And it's pretty hard to schedule emotion 6 months in advance on an hour by hour basis.
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MiceAge on the latest news regarding MyMagic+ : Read it and weep.
- Thread starter marni1971
- Start date
And it's pretty hard to schedule emotion 6 months in advance on an hour by hour basis.
janoimagine
Well-Known Member
In order for people to actually overspend with MM+ you have to have a working product ... which it currently is not. Based on our observations, speaking with people throught the parks and coupled with CM's input the system is a long way away from working flawlessly, in fact, most CM's we spoke with including those at Guest Relations didn't like them.
A lot of people we saw had abandoned the band and were pulling out their own plastic, room cards or simply good old fashioned cash. Most people we talked to were concerned about overspending with the 'ease of the band' and as a result were being more concious of what they were actually buying.
I know in our case this was the truth ... We typically spend on a 8 day trip anywhere from $1000 to $1500 on souviners, adult beverages and signature dining, separate from our Dining Plan or AP ... this trip our total was well under $1000, much to my surprise.
A lot of people we saw had abandoned the band and were pulling out their own plastic, room cards or simply good old fashioned cash. Most people we talked to were concerned about overspending with the 'ease of the band' and as a result were being more concious of what they were actually buying.
I know in our case this was the truth ... We typically spend on a 8 day trip anywhere from $1000 to $1500 on souviners, adult beverages and signature dining, separate from our Dining Plan or AP ... this trip our total was well under $1000, much to my surprise.
Bairstow
Well-Known Member
Jimmy is right right though. This is exactly why the magic bands are so important to Disney. They make spending money feel fun, or at least, not like spending money in the real world. The psychological impact of changing the kinetics of charging to your room away from a credit card format to something new and fun that gives positive reinforcement to the user (green glowing lights) will almost certainly have a boosting effect on food and merchandise sales keyed to the band. It's hard to express just how compelling they've made this system until you've tried it for yourself in the parks.
janoimagine
Well-Known Member
In theroy ... yes, but the reality is they do not work as well as they have been advertised, and it's having the opposite effect with people, they are being more concious of what they spend, because of the fear of overspending with the band.
The idea may have looked and sounded good to some on paper ... but the reality is proving to be far different.
GenerationX
Well-Known Member
The impact of MM+ will never truly be known. When it comes to the benefits of big IT initiatives, companies are good at estimating cost savings, OK at estimating additional revenue, and hopeless at putting the mechanisms in place to measure either with any degree of accuracy.
ford91exploder
Resident Curmudgeon
Never thought I would say this but I DO miss Eisner now. At least Eisner CARED about the experience and the parks and creative work. At the end he began to believe his own press releases and made some serious mistakes, The famous feuds with Ovitz and Pixar come to mind.
John
Well-Known Member
But haven't we seen some of this already......maybe not exclusive to WDI but we have seen it in other areas?
or do you think that is coincidental?
Californian Elitist
Well-Known Member
I believe this photo was taken on the same day Eisner got booed by a whole bunch of Disneyland fans during the 50th celebration.
doctornick
Well-Known Member
Glad to hear that DHS Star Wars has not been outright cancelled. I can understand postponed and even having it's potential budget smaller, but putting something addition from that franchise in DHS seems like such a no brainer -- plus a perfect fit for Iger's synergy fetish -- that I find it hard to think it won't happen relatively soon ("soon" being somewhat arbitrary in Disney terms).
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We don't generally plan what park we are going to on a given day in advance of a trip, much less where we'll eat or what we'll ride at various points during the day. It just kind of happens organically. The thought of planning my vacation days six months in advance reminds me of the part in "Vacation" where the dad says that the family is on a quest for fun and they WILL have fun. I can just hear my children crying and whistling "Zippity Do Dah" out their $!##*)3S while I yell and drag them to our mandatory magical FP+ reservation.
PhotoDave219
Well-Known Member
That's no different then the current room key concept.
Admit it, you stole that whole post from Rasulo's presentation
TalkingHead
Well-Known Member
So the plan is to increase profits by fooling guests into spending more money.
Sounds like a great long-term customer-satisfaction plan.
Nubs70
Well-Known Member
What you describe is a true mass customized experience. Where as MM+ is a mechanism to drive the experience towards a commodity experience that is a financial benefit for WDW. All the while under the marketing facade of being a unique experience.
lazyboy97o
Well-Known Member
The problem though is that this is Disney's end-all, be-all strategy and will not reverse declining numbers.
Nubs70
Well-Known Member
Just added the bold text for clarity.
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ford91exploder
Resident Curmudgeon
I seem to recall a John Chambers speech a few years back on mass customization at same speech saw my first 3D printer.
ford91exploder
Resident Curmudgeon
Not to mention not having anything worthwhile to buy...
Nubs70
Well-Known Member
I see the MM+ initiative as something that the execs are trying to cram WDW into MBA process theory rather than taking the time to discover what aspects of process theory can/should be applied to WDW.
Skibum1970
Well-Known Member
Staleness leads to disregard. I saw it at a theme park close to where I live. They let the place go down, with regard to upkeep and new ride development, and attendance waned. The chain was sold to another group and the new management started building some really nice rides. Suddenly, attendance started booming. This is what WDW will face, at least with regard to staleness (doubt that they would ever sell). UNI is building new experiences on proven franchises and reaping serious benefits. WDW will suffer poaching. Disney saw that happen in the DCA rebirth and subsequent increases in admission.
You want ROI? Build new rides, keep the parks fresh. To quote the movie that just went off, "If you build it, they will come".
My only concern is that they have paid out $2.0 Billion (if that number is even close) and they aren't going to shelve all that work. They'll keep aspects going so that they can later point to it as a successful venture to shareholders.
You want ROI? Build new rides, keep the parks fresh. To quote the movie that just went off, "If you build it, they will come".
My only concern is that they have paid out $2.0 Billion (if that number is even close) and they aren't going to shelve all that work. They'll keep aspects going so that they can later point to it as a successful venture to shareholders.
ford91exploder
Resident Curmudgeon
Agreed, The new Moto ads are more along the lines of what John Chambers was speaking about, ie a mass produced item customized to the purchaser.