What world do you live in where people don't create a budget for a vacation? They most certainly do.. .
Not everyone creates a rigid budget for their vacation and sticks to it.
I didn't say that
no one does, I said not everyone. We never have. We'd ballpark what we expected to spend on a trip but certainly left a lot of wiggle room for things we might want to buy or experiences we weren't sure we wanted to check out until we were there in person. Plus, a lot of people spend money on vacation that isn't necessarily "vacation" money, ie. Christmas shopping or purchases for interesting things that they might have been planning on making back home. When it comes to vacation merchandise, most people don't know whether they'll want to buy anything at all until they can see and handle it.
You sure you aren't a Disney exec cause you sure are thinking poorly like one...
Scout's honor I'm not.
And wait, so people who do create budgets don't spend the money they budget but many don't create budgets, so therefore MM+ will be a success? I don't follow your poor logic... Again, if people budget $1000 to spend in WDW, that is all they will spend no matter how "fun" using a band is to pay for something... They won't magically spend $2000 like Disney thinks they will... It is flawed logic...
You are trying way too hard to defend Disney on this...
If you're referring to the second bit of what I said, consider your theoretical family with $1000 to spend. Let us suppose that this $1000 is budgeted for a family's day at the Magic Kingdom as part of a larger vacation, so out that $1000 will come things like transportation, hotel stay, tickets, food, etc. If the family has budgeted
everything we'll assume that a portion of it, let's say $100, is left over for souvenirs. Now, is this family, as a
certainty going to spend that $100? Of course not. Guests typically do not buy merchandise because they have planned to, they buy things because they see something they or someone they know will like (and assuming that they are sticking to a budget, is within said budget). If they don't see anything they like, they're going to pocket the money and come home under budget.
What I'm saying is, no one comes out of the Magic Kingdom and says, "Oh crap! I budgeted $200 for souvenirs for my family this trip and haven't spent it yet!" and runs over to the film store at the exit and buys 130 Disney World pencils.
In the grand scheme of a vacation, souvenirs are discretionary purchases, and if Disney wants to maximize guest spending there it needs to do everything possible to entice this and making the purchases seem as little like, well, purchases, is a very clever way to do this. The fact that holding up the band and scanning it is such a painless-seeming process might just be the factor that pushes John Q. Vacationer over the line to buy that $35 Mickey sweatshirt, and in the aggregate this is a very lucrative thing for Disney to do.
For those with less self control over their spending, or at least take a more lax approach to vacation budgeting, it's going to be an even more powerful tool for Disney.
*sigh*). Such a well known warfare scenario reminded me that in times of trouble, it's up to us, those only littler than citizens, to do something about it before things get terribly worse. They say it would serve well to do something and get hurt rather than do nothing and have the situation escalate to shocking proportions.
