Today Disney Consumer Products, the division of Disney behind the Disney Princess merchandise line and responsible for organizing Merida’s coronation ceremony, reached out to Inside the Magic to set the record straight.
DCP representatives said the whole Merida makeover controversy has been “blown out of proportion” online in many respects, the most important of which is that they had no intention of changing who Merida is. The artwork that has circulated online depicting the new 2D rendering of Merida was intended to be used only on a “limited line of products” as a “one-time stylized version.” They noted Disney uses different styles of art on characters regularly, changing them to fit their needs at the time.
And in this case, that time was the coronation. Noting that Merida wanted to “dress up” for her coronation ceremony, the new 2D artwork was created, first debuting on the official invitation that was sent out to the media.
This 2D representation of Merida is the official version used for the ceremony, not any other version that has found its way across the Internet. The character seen here, sporting her bow and arrows, more closely resembles the one seen in the film, though converted to 2D instead of 3D CG. Her hair is wild with loose ends and her face and body shape more closely match the Pixar version. She does have a bit more flair to her dress, which does bare her shoulders, and she may be wearing a bit more makeup, but she still looks like Merida.