danlb_2000
Premium Member
This is the section that kept Disney from using the advertising on the monorail.
iii. No The Marvel Action Universe shall be in or marketed in conjunction with any themed entertainment areas owned, operated or marketed by Disney, Time-Warner, Six Flags, Sony, Paramount or Busch. As used herein, “theme park” and “themed entertainment areas” shall not include, inter alia, facilities or complexes where at least 70% of the revenues generated on the premises are derived from retail sales or whose primary source of revenue is lodging (which may include food, beverage and gaming revenues).
Any section of the contract that says "Marvel Action Universe" is irrelevant to this discussion because Kings Island isn't a Marvel Action Universe. Marvel Action Universe is the retail concept that never got built.
Now we are getting somewhere. If we can agree that they can use them in some form, then we can get to the issue in which I think KI may have gone too far. They used the word Marvel in their add above. I do not think they had the right to do that. That is something that Universal should be able to address with KI but Disney did have the right to let them use the charachters. That specific issue does not mean they could not use them just the way they advertised them.
KI isn't using the Marvel name, but Idlewild is.