Live-Action ‘Snow White and the Seven Dwarfs’

[BrianLo]

The trailer received 120 million views in its first 24 hours, making it the biggest live action trailer debut since 2019’s Lion King.

Now I’m sure some will say there is a lot of hate watching going on, but is there that much?

So far the best metric we’ve had post covid for box office success has been the trailer views online.

It compares favourably to Little Mermaids’ 108 million. Which did fine domestically and I think Snow White has better prospects than TLM Internationally.

It might be a moderate success.

 

[BrianLo]

what distinction? That qualifier isn’t found in a number of those “sources.” The sourcing and methodology is pretty sparse.

The original source appears to have actually been Rachel (Disney), the second tweet got more play. You can see her tweet timing came before Hollywood Handle.

 

[GimpYancIent]

Number of viewings of trailers and teasers does not equate to film success or failure. Let's see the results after the first wave of film viewers provide their reviews.

 

[BrianLo]

Number of viewings of trailers and teasers does not equate to film success or failure. Let's see the results after the first wave of film viewers provide their reviews.

No, certainly not. But it's been recently somewhat predictive of general interest and seems to be tracking against opening potential. In a very early fashion.

If no one tunes into a trailer, awareness and interest is terrible. If tons of people are tuning in, it means they are actually excited for the movie. It is one, of many, early metrics to keep an eye on. Seemingly correlated mostly to opening weekends and the long term potential of the movie really comes down to reviews/WOM. Primarily CinemaScore does well in that arena on a genre basis.