Articos, knowing as much as you do now about Fastpass+, what are your feelings on how it is going to work out? Do you think this will improve the expierience of the first time vacationer? How about the WDW regulars? In your opinion, is there any scenario where they would consider FP+ a failure and just dump it?
Settle in, this is a long response!
Let me preface by saying I don't know everything about the new system yet, and changes are still being implemented as it is being tested in real world applications. I have mixed feelings on MM+/FP+, and I'm going to cover both here, not just FP+, since they're essentially one package deal. I'm not a fan of the direction Disney is going in requesting guests to plan out your entire vacation in advance (by necessity). I like the spontaneity of discovering WDW on your own, and I would prefer they simply do more going back to their roots, which worked well: keeping standby tables for walk-ups, and better staffing and training to move people quicker. I have to wonder, even with the higher numbers each year, if they didn't create artificial urgency by asking for ADR's, and they kept blocks of standby tables for release as dates got closer, would there be as many problems with getting reservations? I'm also curious what would happen if they simply restricted the numbers allowed sold per day based on the staffing, and got rid of FP altogether. Once lines get to 90-120 mins, around the park, phase close the gates and/or direct guests to other parks. Of course, if someone really wants to go that specific park, fine, give them good guest service, but otherwise, don't be afraid to say "this park is not going to be a fun experience, we suggest this instead." I think the industry needs to really look at the guest experience, as opposed to numbers numbers numbers, which is an artificially created metric. Who cares if you're doing 40 million people a year if they're all miserable standing in line and only getting to 5 attractions in a day? Unfortunately, the sheer numbers combined with limited staffing/budgets has created a situation at WDW where something needs to be done - only being able to book certain restaurants months out, or not getting any standby tables, or having to get to the park at opening to get fast passes has really killed some of the vacation magic of Disney, and therefore I understand the desire to address that as crowds grow. I don't think this is the way to do that. I think it's a great way to make guests lives easier with one-stop shopping via the band being a multi-use personalization device. And with FP+ limiting experiences to 3 per day in one park, that definitely does address my issue with not allowing for spontaneity in the parks, but very much at the expense of being able to actually hop through the park using Fast Passes if you know what to do - I think you should have that choice if you want to use it, as long as Disney is offering Fast Pass. You may end up riding/seeing less now, and your exploration is definitely tempered by spending more time standing in line, unfortunately.
Now, the positive:
MyMagic+ has multiple reasons for existing, all of which have been discussed here ad nauseum:
For the company, it manages crowd flow and allows the company to stay ahead of its guests, thereby in theory creating a better guest experience. It allows for more personalized interactions, in theory creating a better guest experience. It simplifies payments, ticketing, room access, photo pass, identification, Fast Pass and limited guest tracking (i.e., if they need to bring you your food at BoG of if a child gets lost, they can look for the band) - all of which create a better guest experience. It allows the company to send you something (the bands) to help build excitement ahead of time, while also giving guests a litany of interesting things to do and discover through their phone or online, allowing the guest to plan out and take care of reservations and dining, again...creating a better guest experience. Beyond those, it allows the company to collect aggregate data on how consumers use the parks, buy merch, traffic patterns, who uses what attractions and how often, where people go, etc. etc. etc. And it creates an ancillary revenue stream with the bands themselves. So all of the above are well and good. In theory, it all works out to a better guest experience, and I think on the whole, much of this is actually the case.
For the guest, it simplifies a rather intimidating vacation experience: as above, it allows you to have one band to rule them all. Room key, payment fob, personalization around the property, park tickets, photo pass and Fast Pass. I like having one RFID tag that is used for everything, be it a band or a card or a clip or whatever. Makes my life simpler in the parks. And I can go anywhere, from Blizzard Beach to the golf course to the parks to the hotel to DtD Springs. It's somewhat personal and kinda cool, too, and creates a semi-permanent connection to my Disney visits - that band is going in a drawer when you get home, and when you look at it, you think "Hey, that's my free pass into the parks" if an AP or it reminds you of the great time you had and that all you have to do is call to plan your next vacation with that same band. It's an emotional key. It also brings you into "the club" when you see others with them. And it may allow parents to give their kids a major wow moment when their kids are addressed by name, which may be a grin you can't buy at any price.
That's all the good. Here's where it gets complicated. With regards to Fast Pass+, if this was implemented as a one key fits all solution with the emotional components above just to make life easier, while leaving certain things alone (like making Fast Pass electronic without the new parameters) that's one thing. But MM+/FP+ are also being implemented to get a handle on ever-increasing crowds with less to do. It's being used to direct those crowds and essentially get in the middle of the natural guest patterns and traffic flow, in an effort to move people around and reduce wait times. They are doing this by adding more Fast Pass locations, which you would think would be good, even if they decrease the number of Fast Passes given out, which would be bad. It's spreading more people out and making the system more equitable to all, in theory, while allowing Disney more control over the entire deal. I think it's going to have the opposite effect, rather than what the company is hoping for. Which is bad. I don't think it's going to be all that noticeable, especially in the summer. But it will be incrementally worse year by year as far as crowd flow is concerned on busy days, and some days could be a complete mess. I'm also not convinced Disney will be able to stay on top of things quickly or competently enough to manage the crowd flow. They get a back-up at TSMM, so they send some characters out - they think that will help, but there's all sorts of things they can't control here. Also, by the time they send those characters, maybe that line is back to normal. Disney isn't one to act proactively or to move quickly, especially when relying on overworked staff in the Florida summer heat.
Let's break things down and get into your specific questions:
- Will it improve the experience of the first time vacationer? Yes. Absolutely. They don't know any better,and everything about this is good for them. From being able to learn ahead of time and get restaurant reservations, to picking experiences to reserve, it's great for them. They don't have experience with learning how to deal with the current Fast Pass system, so they won't know they missed out on being able to pull more than 3 experiences or being able to hop parks and still be able to pull Fast Passes. Add that to the experience of the band being a one stop shop, it's a dream vacation. They'll wait in line, and be blissfully happy, because everyone else is waiting in line too.
- Will it improve the experience of regulars? Yes and No. With regards to the one stop shop, yes. With regards to improving personalization, yes. Being able to reserve a viewing area for Illuminations that may not have been available before on peak days, sure. Being able to work the crowds because you know where to go and pull Fast Passes on moderate or busy days, no. Noticing that attractions that didn't have lines now do? No. Noticing lines are now moving differently? No. The thought process is if everyone only has 3 experiences, then they'll spread out more evenly - because instead of people hitting the most popular attractions with both Fast Pass and Standby, they'll now have to spread out and those who cannot get the popular Fast Pass+ will take the less popular/new Fast Pass+ attractions. Unfortunately, I think that's a flawed theory. The new, less popular FP+ attractions will get some people who will FP for them, but not in great numbers, which will keep the patterns lopsided and still keep crowds at the popular attractions, with many more in the standby line. If they have significantly reduced the number of FP's given out per day, that will definitely keep things moving a bit better, but I don't know that's the case, and I don't think that would stay that way. And there are more people in the parks. As I said above, all of this will simply increase the standby lines, which everyone must now wait in more of, being limited to 3 FP+'s. The theory of spreading the crowds and making everyone stand in line what to them is a fraction longer - they figured everyone waits a few minutes longer, which is negligible - that theory is definitely to the benefit of the company, but it's not likely how it will end up working in real life, and everyone will end up dealing with new crowd flow patterns that Ops isn't going to be prepared for. And even on low crowd days, because they are making people pick FP+ attractions in advance, the patterns will end up creating (short) lines where there may not have been before, because new visitors will pick them. Going to be curious to see how things work out.
- Is there any scenario it would be considered a failure? No. The company has poured huge dollars into this project, and it is a win-win on multiple levels even if some of parts of the project aren't working the way they were intended. They will simply keep iterating until they get it somewhat right. It's also an IT project - they are going to have random projects and ideas from the code teams who have no practical experience in the parks that are going to come and go as "added value", like the augmented reality stuff for resort guests. It serves very little purpose other than a team member thought it would be cool. Will it be there in a year? Probably not. Do I think they'll keep it at 3 experiences, 1 park per day long-term? No. I don't think that's a viable long term option, and expect it will be opened to multiple parks in one day, with maybe a few more FP+'s as they get a handle on how many guests can practically use. Will they potentially ask people to pay for above 3 in one park? Maybe. I can see that happening, much to Uncle Walt's displeasure. They definitely see revenue potential, and everyone else charges for front of the line. The more Disney execs come and go between other parks, the more the Disney difference goes, and the other policies become acceptable. The bands are also good for other aspects of the Disney businesses, which may come to fruition later. Or may not. Suffice it to say when you have execs who have poured this much into a project, they will do whatever it takes to make it work.
Remember, as far as Fast Pass goes, a big reason this is being implemented is to be able to control the increasing numbers over the next 20 years. This is a giant experiment in making sure the lines at Space Mountain or Everest or Soarin' don't get to a point where they're just regularly 160-240 minutes+. The company figures the best way to do that is to spread the people out the way that Disney wants, by convincing people to choose ahead of time, and by limiting the number of choices, thus requiring everyone to wait in more lines equally. They see it as going back to the way it used to be in a way, without realizing it's not the way it used to be, and there's a whole bunch more people in the parks. Disney doesn't care if you wait in more lines, as long as they can convince you you're having a great time on the whole while doing it. As such, MM+ is a large conglomeration of ideas, well above and beyond just FP+, and just a huge challenge to implement well. We'll have to see how it all works out and whether people notice any negative changes, and more importantly if the positive changes outweigh the negative when they head home from their vacation. In time, Disney will figure out how to make it all work, and how to make it a net positive for your time on the property. Whether we'll yearn for the way it was before I don't know. I suspect this is about as good a way as any to control the crowds and lines versus anything else Disney would do, since there's no way they'll restrict the numbers coming in, and they're not going to build a bunch of new E-tickets that will suck crowds or staff properly to absorb the crowds. I will just continue to yearn for the days of the 80s and early 90s when Disney was easier.
That's my take on it all.