EPCOT Journey of Water featuring Moana coming to Epcot

HauntedPirate

Park nostalgist
Premium Member
Sadly I fear The Zach's social media days are no more.
I do feel bad for the guy, honestly. It seems as though he was put in a terrible position by management and regardless of whether he had the ideas and PR/marketing provided the fluff or if he was just the mouthpiece for someone else's terrible PR ideas, he absorbed a lot of punishment on social media (and here). I'm not hiding from my own hammering and derision of those posts, but after a while it was clear he wasn't behind them and the ire was aimed at those behind the curtains.

Now, if he was truly the creative lead behind Epcot's changes, all the criticism by many is warranted. He has to own that, but I'm not sure he really understands why it's been so harshly criticized. :(
 

FigmentFan82

Well-Known Member
The thing is they really have no shortage of what could be very cool BTS looks at past present and future projects, and almost anything in an around the resort
 

MisterPenguin

President of Animal Kingdom
Premium Member
What happened? Did he not stick to the script? I apologize, I no idea about this.
What he wrote was a bit goofy. Parts sounded like PR wrote it for him. And that was enough for the vultures to mercilessly mock him online as their punching bag for everything they were angry with Disney about.

You *don't* publicly say good things about what I hate!! How dare you!!!!

The Disney Blogs do it all the time, but with Zach, they had a target to respond to.
 

Bocabear

Well-Known Member
I am pretty sure he did not write the posts...or I hope not anyway. Surely there is something he could have posted about other than flooring and fresh paint.
or really maybe not... There is still a lot we don't know about the final look of the hub, the Communicore Hall building, how guest flow is going to work, if there will be any water features... There should have been much to talk about. It was a bad decision to talk about tile and concrete...
Really, what people were most annoyed about was not hearing anything as they tear down a large portion of the front of the park with only a sketchy plan... If TWDC had allowed him he might have been able to explain some of the finer points, let us in on the actual vision...not just a bunch of inconsequential details and word salad as his posts mostly were. and again, I feel like the posts were just pre-written press releases....when they had nothing better to say...
 
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HauntedPirate

Park nostalgist
Premium Member
I am pretty sure he did not write the posts...or I hope not anyway. Surely there is something he could have posted about other than flooring and fresh paint.
or really maybe not... There is still a lot we don't know about the final look of the hub, the Communicore Hall building, how guest flow is going to work, if there will be any water features... There should have been much to talk about. It was a bad decision to talk about tile and concrete...
Really, what people were most annoyed about was not hearing anything as they tear down a large portion of the front of the park with only a sketchy plan... If TWDC had allowed him he might have been able to explain some of the finer points, let us in on the actual vision...not just a bunch of inconsequential details and word salad as his posts mostly were. and again, I feel like the posts were just pre-written press releases....when they had nothing better to say...

In hindsight, it came off as someone had an idea to show off "backstage secrets", thinking they were going to come off as really cool, with PR writing the scripts for the social media posts.
 

jinx8402

Well-Known Member
Yeah, I believe his posts were written, or at least edited by PR/marketing. I recall there was one post where he forgot to remove notes that were clearly from someone else.

Disney wanted their next Joe Rohde of an imagineer that talked bts and fed the marketing machine...but it felt forced and not organic. It's a shame, because it could be amazing content to see, but it just wasn't authentic.
 

Bocabear

Well-Known Member
well, when "Amazing Content" in these cases was Terrazzo flooring or concrete paint, it was pretty much doomed to failure.
If he was walking us through the Moana computer Mock-up... or explaining the details of the Mary Poppins attraction, then it would have been great. The posts were justifiably mocked.
 

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