For the majority of people I'd assume that the reason people aren't going:
- Cost
- Nothing new or enticing
- Nickle and Diming from the last trip was a turnoff.
- Last time we went it was too crowded
- I've gone in the last 1-3 years and I'll again in 1-3 years. (cooldown effect?)
- Heat
- Wait until Epic Universe
- Pandemic altering how people do vacations
I've put these in some general order of impact. I'm drinking my first cup of coffee so I probably forgot something.
S Tier: #1 #2
A Tier: #3 #4
B Tier: #5 #6
C Tier: #7
D Tier: #8
Generally, I think Heat influences when people go and not if they go. This goes to the whole taking kids out of school thing. Previously many families were only able to go in the summers, now they are allowing themselves to go in other times of the year.