I find it truly amazing that anyone could, with any sort of intellectual honesty, believe that a higher entry cost is somehow going to result in higher revenue for a leisure travel product that is entirely optional. For a product that is 50 years old, is being milked for all its worth already, and has a relatively decent competitor up the interstate that is actively investing in growth and expansion vs. the current Bob model of rip-and-replace. There's a reason jacking ticket prices up won't work, but I'm not going to do the homework for the textbook lurners with zero real-world experience, logic, or practicality.