Sirwalterraleigh
Premium Member
Promotions…in a nutshell. It allows “gradients” to be used over timeI agree. But.
There are some structural problems to that. How do they turn off the revenue spigot from easy solutions like G+ and ILL? How do they cut back from $159/single day variable to, say, $109 WW h day of the year? How do they cut rack rates at the resorts? Their IT is so funky I have no trust the discount pricing shows consistently, leading to stick shock.
But let’s be clear: the reason revenues climb on lower attendance is price increases across the board on the inpark products…
It’s not the ticket upcharges (gobbled by overhead) or really the genie.
The most profitable thing that can remain unchanged? Upselling the park for a second time in a day with vastly diluted overhead. That is and can be GOLD.