I appreciate the Lincoln show being there from a historical perspective, but what is the point of running an attraction that is far less than half full at every showing?
Because it's historically important to the park and Walt Disney, and realistically there's nothing else they can put there that's going to do any better long-term. They've tried to remove Lincoln
since the seventies off and on, and it's still there because it's clear that people feel it's an important part of Disneyland.
In terms of backstage, the potential of the site for anything grander than what's already there is limited-it's right next to the parade route and the old administration building with the Primeval World diorama is
right behind it. And it'd be difficult at best to add more queue or attraction space without sacrificing retail space-something modern Disney just isn't going to do.
In terms of guest count, the attraction's just too close to the park entrance (and too inconvenient to get to from the bulk of the park) to ever get huge numbers. As put in an article on Parkscope, where it is compared to Animal Kingdom's Oasis (full thing linked
here):
I have many friends from my days at Disneyland who are absolutely stumped as to why Great Moments with Mr. Lincoln isn’t more popular than it is...My response is that there’s a line of demarcation that separates the theme park proper from the front entrance. Psychologically, once a guest is in the park, she will not explore down Main Street until she is seriously considering leaving the park. It’s a psychological barrier. The deeper she goes down Main Street toward the entrance, the more this is true. Once she makes it to the Hub at the beginning of her day, she will stay in the park proper to ride the attractions until she is thinking of leaving. Mr. Lincoln is so off the beaten path that only those who are just entering the park or who are leaving the park will attend, and once one makes the conscious decision to walk down Main Street to the end and see Mr. Lincoln, she will inevitably have to resist the temptation to leave the park.
There is a reason that none of the other Main Streets have attractions beyond the railroad, and it's not because Mr. Lincoln is a bad attraction. Hall of Presidents, the most similar attraction on the globe to Lincoln, is more popular not because there's more presidents, but because it's in a heavily trafficked section of the park. Realistically, there's very little you could put in Lincoln's spot and have it be a huge long-term draw (and the Muppets, allegedly at one point slated to replace Lincoln, wouldn't have done any better). Which is why the show remains what it is, and it's the perfect place for what's there-a little museum and history section of sorts. The perfect place for Lincoln.
Certainly there comes a point where paying the money to maintain and operate the attraction is no longer validated by the number of guests visiting it. Replacing it outright is hard, because of the lack of space, but space won't prevent them from tweaking the show every few years to try to encourage more guest visits. Lincoln is probably the one show that has had more updates (and also "permanent" closures) in park history.
It's one animatronic and a movie run by one person. They can manage.
I do think Lincoln serves a purpose.
If there ever comes a point at which Lincoln becomes too “vintage” for modern Disney my suggestion has been to move him/it to a museum if only because of the historical importance of the attraction beyond Disneyland as a World’s Fair attraction and technological marvel at the time.
But I think tinkering with the show around the edges every so often for contemporary audiences seems like the appropriate fix to keep a reasonable number guests coming through the doors, then that works too.
Put me in the "take it to the Walt Disney Family Museum if Disneyland decides they don't want to bother with it anymore" camp. And I do think it's like the Subs in that it's not what the modern Disney company would want there, but they're stuck with it because it's seen as one of the things that is iconic Disneyland by their audience. It is
expected that he will be there, even if he's not highly trafficked, and so he stays.