Impact of Universal Orlando's Super Bowl Offer on WDW?

[WDWFigment]

As many of you may know, Universal Orlando will be giving away 100,000 7 day tickets as part of a Heroes Superbowl promotion.

More information can be found here: http://www.universalheroes.com/

My question is, what, if any impact do you believe this will have on Walt Disney World? I think the impact will be minimal, as only 100,000 tickets will be given out, which is a drop in the bucket. However, the Universal site does not indicate whether you are one of the first 100,000 people, so I'm sure a lot more will enter, possibly piquing their curiosity. Will this make anyone take a trip to Universal if they otherwise wouldn't? I doubt it. I just hope WDW responds somehow to this offer.

What do you all think?

(Please note, this topic is not a re-post or miscategorized. This is about the impact of the offer on WDW, not on the offer itself).

 

[WDW1974]

I think it's safe to say that most of those 100,000 people wouldn't be going if not for the offer.

How will it affect Disney? Hard to say. Not much, I'd think.

100,000 people is a large amount ... in one dose ... spread out over months of visits, it's like a drop in a bucket, I'd say.

 

[SamFromOrlando]

100,000 people sounds like a lot, but if you know the ballpark of WDW admission numbers (30k at MK is a VERY slow day) then it's not much at all.

One free ticket per household... most families travel with 3 or more people, so it's more like saying that your group's tickets are 33% (or less) off.

And the 100,000 random people get the tickets -- how many of those are just filling out the form and will decide later if they are actually interested or not?

Also - let's see how quickly their server dies.

 

[Testtrack321]

Increase Disney's attendance. You come down for 7 days, realize 7 days of Universal is triple dejavu, and head to "those Disney parks in the area".

Either that or nothing. This won't change minds who are thinking of going to Disney to make them switch to Universal.

Cool promotion none the less.

 

[PaisleyMF]

If I am not mistaken is the first 100,000 after each time the ad is played. Now, that can mean a boost in economy more people traveling more people eating and spending. Plus after 3 day at Universal some people may travel to Disney World or Sea World.

 

[SirGoofy]

7 days is waaaay too much for Universal...

I still applied the second the first commercial was over though.

 

[Rabflmom]

As many of you may know, Universal Orlando will be giving away 100,000 7 day tickets as part of a Heroes Superbowl promotion.

More information can be found here: http://www.universalheroes.com/

My question is, what, if any impact do you believe this will have on Walt Disney World? I think the impact will be minimal, as only 100,000 tickets will be given out, which is a drop in the bucket. However, the Universal site does not indicate whether you are one of the first 100,000 people, so I'm sure a lot more will enter, possibly piquing their curiosity. Will this make anyone take a trip to Universal if they otherwise wouldn't? I doubt it. I just hope WDW responds somehow to this offer.

What do you all think?



(Please note, this topic is not a re-post or miscategorized.
This is about the impact of the offer on WDW, not on the offer itself).

Actually it is the first 100,000 to send entry in after each of their commercials so it depends n how many commercials they have bought for the superbowl.

 

[pheneix]

There is no doubt that 100,000 guests isn't a lot of people when you only count the winners of this promotion. But those 100,000 people aren't who Universal is going after. This gets their name out on the biggest TV event of the year ahead of their biggest theme park addition since Revenge of the Mummy. That's huge. Build on that momentum with the Harry Potter blitz that's about to hit the airwaves, that's even more huge.

The snowball has to start rolling somewhere folks!

 

[raven]

PersonallyI think this boost the WDW attendance because 7 days will most likely bore anyone going to Universal that long. The will cave and head to Disney where 7 days is almost not enough. :animwink:

 

[scpergj]

I agree with those that think the impact will be minimal. I actually think that Disney's new pass for members of the military and their families will have more impact than this.

That said, this does mean more people in O-town...and that's a good thing for Florida's economy!

 

[unkadug]

Universal Heroes Sweepstakes
Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Universal Heroes Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of Universal City Development Partners Ltd. (d/b/a Universal Orlando Resort), ePrize, LLC, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state, and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion consists of a giveaway ("Giveaway") and a sweepstakes (the "Sweepstakes").

2. Sponsor: Universal City Development Partners Ltd. (d/b/a Universal Orlando Resort), 1000 Universal Studios Plaza, Orlando, FL 32619. Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing:

Giveaway: The Giveaway begins upon the first airing of a Universal Heroes TV ad on February 1, 2009 beginning no earlier than 12:00 p.m. Eastern Time ("ET") and ends the earlier of the time that the last ticket is given away to an eligible recipient following a live broadcast of the Universal Heroes Free Ticket Giveaway television commercial and prior to the start of a subsequent live broadcast of the Universal Heroes Free Ticket Giveaway television commercial, or February 2, 2009 at 12:00 p.m. ET (the "Giveaway Period"). Administrator’s computer is the official time-keeping device for the Giveaway.

Sweepstakes: The Sweepstakes begins on February 1, 2009 at 12:00 p.m. Eastern Time ("ET") and ends on February 28, 2009 at 11:59 p.m. ET (the "Sweepstakes Period"). The Sweepstakes Period consists of twenty-eight (28) daily entry periods ("Daily Entry Period"). Each Daily Entry Period begins at 12:00 a.m. ET and ends at 11:59 p.m. ET each day in February; except the first Daily Entry Period which begins at 12:00 p.m. ET and ends at 11:59 p.m. ET. Administrator’s computer is the official time-keeping device for the Sweepstakes.

4. How to Enter:

Giveaway: During the Giveaway Period, visit http://www.universalheroes.com and follow the links and instructions to complete the registration. Complete and submit the registration including a valid home address. P.O. Boxes are not permitted. Click on the applicable check box on the registration form to simultaneously register for the Sweepstakes. If you are one of the first one hundred thousand (100,000) individuals to register for the Giveaway following each live broadcast of the Universal Heroes Free Ticket Giveaway television commercial and before a subsequent live broadcast of the Universal Heroes Free Ticket Giveaway television commercial, you automatically will receive one (1) Universal Orlando 2-Park Seven Day Unlimited Ticket ("Ticket"), subject to verification of non-duplicate registrations. Free ticket offer and mailer will not be redeemed for cash and will not be replaced if lost, stolen or damaged, except as may be required by law. It may not be resold in any manner whatsoever or used towards the purchase of any other Universal Orlando ticket product. Potential recipients will receive an email notifying them that they will receive the Ticket. Limit: One (1) Ticket per household. Recipients will receive redemption information for the Ticket by mail approximately 4 to 6 weeks following verification.

Sweepstakes: During the Sweepstakes Period, if you did not register for the Giveaway, visit http://www.universalheroes.com and follow the links and instructions to complete the Sweepstakes registration. You automatically will receive one (1) entry into the Sweepstakes. Limit: Each participant may enter one (1) time during the Sweepstakes Period.

For the Giveaway and Sweepstakes: Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The potential winner may be required to show proof of being the authorized account holder.

5. Grand Prize Drawing: Administrator is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Administrator will randomly select one (1) potential Sweepstakes winner from all eligible entries received during each Daily Entry Period for a total of twenty-eight (28) potential Sweepstakes winners, on or around March 2, 2009. Non-winning entries for a drawing will carry-over into subsequent drawings. The potential winners will be notified by mail, email or phone. Each potential winner (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Sponsor, within ten (10) days of the date notice or attempted notice is sent, an Affidavit of Eligibility, Liability & Publicity Release in order to claim his/her prize. If a potential winner cannot be contacted, or fails to sign and return the Affidavit of Eligibility, Liability & Publicity Release within the required time period, potential winner forfeits prize. Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held after which the prize(s) will remain un-awarded.

6. Prizes: TWENTY-EIGHT (28) GRAND PRIZES: Each Grand Prize shall consist of a Trip for four (4) to Orlando, FL. Trip package includes roundtrip coach-class air transportation for four (4) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Orlando, FL; three (3) nights accommodations at a hotel determined by Sponsor in its sole discretion (single room, quadruple occupancy, room and tax only), and four (4) 2-Park Seven (7) Day Unlimited Tickets to Universal Orlando Resort theme parks. Winner must complete the trip within one (1) year from the drawing date or prize will be forfeited. Trip must be booked at least twenty-one (21) days prior to departure. Trip is subject to availability and blackout dates. Travel must be roundtrip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Travel is subject to the terms and conditions set forth in this Sweepstakes, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Unless child of winner, travel companion must be eighteen (18) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. If winner is a minor in his/her state of residence, travel companion must be winner’s parent/legal guardian. Travel companion must execute liability/publicity releases prior to issuance of travel documents. Travel restrictions, conditions and limitations may apply. If in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location, ground transportation will be substituted for roundtrip air travel at Sponsor's sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Approximate Retail Value of each Grand Prize (“ARV”): $3,500.00. Actual value may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value. Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during the Sweepstakes Period. Total ARV of all prizes: $98,000.00.

7. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt or use or misuse of any prize.

8. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Promotion, provided that if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; provided, however, that claims for bodily injury, personal injury, or property damage arising out of the redemption, use or misuse of any prize must be submitted to the jurisdiction and venue of the federal and state courts of the State of Florida, and construed and enforced in accordance with the laws of the State of Florida; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Entrant's Personal Information: Information collected from entrants is subject to ePrize, LLC’s Privacy Policy http://www.eprize.com/privacy/privacypolicy.html and Sponsor’s Privacy Policy http://www.universalorlando.com/privacy_policy.html.

13. Winner List: Winner List requests will only be accepted after the promotion end date (listed above) and no later than July 2, 2009. For the Winner List, send an email with subject line: "Universal Heroes Sweepstakes, Winner List Request," to WinListRequests@eprizefulfillment.com.

© 2009 ePrize, LLC. All rights reserved.
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Maybe I missed it, but it doesn't say anything about expiration or if the tickets must be used consecutively?

 

[Monty]

Won't have any impact from me. As usual, only Americans can apply.

 

[raven]

Bruce Springsteen just yelled "I'm going to Disneyland!" at the end of his set during the half-time spectacular. I bet NBC/Universal wasn't happy with that! :lol:

 

[hpyhnt 1000]

Bruce Springsteen just yelled "I'm going to Disneyland!" at the end of his set during the half-time spectacular. I bet NBC/Universal wasn't happy with that! :lol:

True! :ROFLOL: But I bet most people out there have no idea of about the NBC/Universal connection. Same goes for the ABC/Disney connection.

 

[JimboJones123]

I applied. I won't be going. I'm ready for The Office to start though.

 

[pheneix]

For what its worth, the commercial sucks. Same uninspired emotional attachment crap they tried when IOA opened and no one knew what the commercials were for. At least they free ticket thing spelled out that it was Universal Orlando.

 

[Captain Chaos]

This was their "unprecedented" offer??? Wow... Since when is giving free tickets to a theme park unprecedented?? Typical crap from Universal...

 

[SirGoofy]

This was their "unprecedented" offer??? Wow... Since when is giving free tickets to a theme park unprecedented?? Typical crap from Universal...

Ummm...

That's Disney's big promotion this year, too. :shrug:

 

[Captain Chaos]

Ummm...

That's Disney's big promotion this year, too. :shrug:

UNPRECENDENTED OFFER FROM UNIVERSAL.. it has been done before, nothing unprecedented about it... It's crap...

And by the way, I never did say I liked Disney doing it either, did I?

 

[Figment1986]

This was their "unprecedented" offer??? Wow... Since when is giving free tickets to a theme park unprecedented?? Typical crap from Universal...

well, universal is giving out a few 7 day ticket per household who applies.. up to 100,000 per commercial :lookaroun so that may be up to 300,000 free 7 day tickets. Not to mention part 2 of the deal with will give out 28 vacation packages which are good up to 4 people each... and they are getting those names out of the 100,000 - 300,000 people who applied for the 7 day tickets...

but really, its not completely unprecedented... but it is out of the box from what universal has done in the past.