These are the same type of customers (not guests, IMO, just customers) whose appreciation and/or loyalty is centered around their own personal satisfaction and desires. They will jump ship the moment they feel the grass is greener somewhere else. Yet Disney caters to them endlessly.
My wife works for Chanel. She was telling me how the Nieman Marcus in Atlanta started focussing on the younger crowds that were coming in droves to buy high end items.. but only one or two things at a time such as Prada sneakers or Gucci polo shirts. NM felt it was wise to cater to them and offer promotions on the items they were buying (sneakers, hats, shirts) and now they have a store flooded with wannabe rappers, millenials who have saved up for two months to buy a pair of high end shoes (on sale) and people who are mostly just hanging out to be seen in Nieman Marcus. The Atlanta and Buckhead socialites who once frequented the store and would drop $5-10K in one visit no longer care to shop in such an atmosphere. These were the clients that made NM what it is and they were taken for granted and now they have taken their business elsewhere. While my wife doesnt work for NM, she handles clients accounts who once shopped there and has heard their stories first hand. I could only think of TWDC as she told me all of this.
