Filby61
Well-Known Member
But it also shows the lower view of themed entertainment. These same people get excited for the next Disney owned film but only want the theme parks to replay what they already know and can access any time.
Exactly. And today's Disney has no greater vision than to pander to them.
The nation's amusement park operators told Walt he would go broke if he didn't give Disneyland's customers the rides and entertainment forms that they already knew -- the stuff that was proven to make money. Instead, Walt envisioned something that audiences didn't know they wanted, but that his guts told him they would love. And in so doing he created a new and exciting brand.
Today, the creatively gutless Disney Parks & Resorts division does just the opposite. They won't spend a dime unless it's on an already-proven-moneymaker brand.
The irony is that these executives are riding the coattails of the creativity and innovation that once was synonymous with the name "Disney," while being utterly out of touch with it: Media marketers and purveyors of sequels who are locked in an ecosystem of endless imitation with millions of branded-lifestyle consumers, who know little of how low Disney's vision has fallen and who demand even less.
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