This mentality = the death of creativity and innovation. "Things are uncertain and the future is scary. Might as well just shove in Disney characters wherever possible!"I don't think Guardians is the "straw that broke the camel's back" on FW losing it's GREAT MEANING.
The concept was unsustainable once the internet revolution started. We have no idea what the future is now. And what we do think we know is not guaranteed. The "future" is hardly a commodity Disney can put tons of capital into.