Based on 96% reviews on Rotten Tomatoes and really cute trailers I took my wife (we are in our 50s) and our 21 year old son to see it today. We are all animation fans and it looked really fun. We were the only people in the audience without small children (not always the best sign). In short............none of us liked it. I would call it a really cute kids film with limited appeal to adults without a kid in tow.
There are a lot of pretty funny jokes and the animation is extremely unique. In the end it felt like a giant commercial to me.
I just can't get the super positive reviews, but apparently there is something in the film thar is grabbing people.
No matter what happens, the film is going to initially come across as a commercial because of the primary subject matter of the film; it has the corporation's name in the title. Thinking that the film is nothing more than a big commercial is a very cynical way to look at it and completely ignores the primary purpose of the story.
Hell, before
Frozen came out, being the animated film cynic that I usually am, I thought Sven and Olaf were nothing more than shoehorned-in characters meant to sell toys and continue the story through crappy short films and theme park appearances. They were the cute, lovable animal characters that drive merchandising sales. Luckily, the film was better than I thought it would be, and those characters actually served a purpose.
The Lego Movie plays like a family version of
Who Framed Roger Rabbit? in the first 2/3 of the film, and it's a fine, funny romp, but the last 1/3 of the film, which I won't spoil, is what makes the film special. It shares a message that it ideal and essential for both kids and the kids-at-heart. For what
Toy Story 3 had to say about growing up,
The Lego Movie is just as, if not more, successful in what it has to say about the internal battle between strict order vs. unfiltered creativity.
Also, it was incredibly funny. But I knew that going in, because everything Christopher Miller and Phil Lord have written and directed (
Clone High, Cloudy With a Chance of Meatballs, 21 Jump Street, and hopefully
22 Jump Street this summer) have been hilarious.