Matt_Black
Well-Known Member
But once the film is out and is seen by many... who cares what the early trailers or posters were, etc... none of that matters if you have good word of mouth.. and certainly doesn't matter once you've seen the film yourself. .
The problem is that word of mouth wasn't as easy back then. Social media wasn't nearly as omnipresent as it was now, yet you still had close to the short theater runs that you do now thanks to studios looking to get the home entertainment release as soon as possible.
Or, to look at it another way- Tron. That was also regarded as a flop when it came out, with many citing it's failure as a reason why computer tech in movies took so long to catch on, but eventually people came around to it and as internet culture grew, so did the film's popularity (helped by tie-ins such as Kingdom Hearts 2). Almost a quarter of a century later it got a sequel and an animated series.