Really? WWoHP will have an *enormous* target audience. Way more than just young adults or adults. All those little kids waiting in line for the movies or when the books were released... all in costume... this place is going to drive them nuts.
Universal is going to plaster the east coast with ads for this thing, and people who never go to theme parks or haven't even heard of IOA are going to take notice. And this, I think, is the dirty little secret of the whole endeavor - IOA is a pretty nice park. Universal botched its roll-out a decade ago, and it's suffered ever since. But Potter is going to make people plan a trip, and I think they'll like what they see. People aren't going to ditch Disney, but they might start carving out a day from their vacation to reserve for IOA.
I'm very excited about TLM, as I love traditional omnimover dark rides. They are something that everyone can enjoy, and this one looks to be very classy. I don't need thrilling rides to be happy. Outside of that, though, this expansion is almost exclusively for very young children - mostly female.
I find it hard to gripe, because it's much better than what we have now in the area, but it just doesn't feel like they're aiming for the fences. The blank slate of this expansion offers them a rare opportunity to do something BIG, and while there's a lot to like about the placemaking of this expansion, the individual attractions don't feel ambitious.
