Official Member of the Girly Girl Fan Club
Walt Disney World is under continued pressure to increase guest spending and drive new revenue without significant additional expenditure.
To facilitate this, a new department has been established specifically to develop new offerings. It is headed by former DAK VP Josh D'Amaro.
Expect more along the lines of dessert parties, Club 33, ticketed events, selling drinks in the parking lots etc.
Selling drinks in the parking lot might run afoul of Florida liquor laws.....