Oh, I know Pumbas Nakasak.
Been here awhile.
They are located in Dallas, and like I said, the one area of Internet law that the US has been pretty pro-active in is privacy and notifications. It's also an area that MANY watchdog groups are so on top of it isn't even funny. Epsilon is being pretty transparent about the whole thing.
What I was explaining is that Epsilon did *not have* your credit card data, so it couldn't be stolen if they do not have it. As Pumbas said, it's passed
when they need it and Epsilon never needed it because they have nothing to do with payments, they are just paid to forward emails.
Epsilon is a marketing company (it was the highest rated one last year, in fact, in what is becoming a pretty crowded marketplace). They do not process sales. They do not have access to Disney's computers.
Disney, TiVo, etc. - all these companies do is send a batch file (a big computer file meant to be processed automatically by another entities computer) that contained email addresses and names (and they only have the names so they can say, "Dear AEfx - Here is your Disney Hello!"). The only data that existed on their servers was this batch file. It's likely this is sent down-link to them (which means it's sent to them, but they can't communicate back). So it's not like they have to login to Disney's servers, go into their files, and extract your info - it's sent to them in a little package that only contains the data they need.
So, Epsilon has this big file of names and email addresses, and they basically forward emails to those email addresses. They do not process payments, they do not have anything at all to do with anything but sending you your, "Disney Hello!"
I'm all for being suspicious, but I also believe in being practical which is why I've posted this stuff. Epsilon is the #1 company for this type of work (and no, I don't work for them nor did I know their name before this, LOL, so I have no interest in "protecting" them or any such thing), and this affected HUGE clients (look how many notices some of us have gotten).
This is all over CNN Money, and every other news site out there. There are federal laws that apply to financial transactions, and the sharing of financial data. This is so public if there was any question we'd have heard it by now. Epsilon did not have any financial data for anyone as they just forward emails (or at least the department that was breached did - but even so, they still do not process payments of any type - that is a credit card processor, which would be a MUCH bigger deal privacy wise.)
The worst thing that is going to happen is an increase of Spam, and possibly some phishing. Both should be completely avoidable. The only way they will get your financial info is if you get an email saying, "This is Disney, we need to verify your credit card, please email it to us/click this link to give it to us" you DO NOT go, like you wouldn't for any email that asks that. Just like PayPal tells you to never click a link in your email to "PayPal", you go to the address bar and type paypal.com so you know you are going to the right place.
If Disney's payment processor (which would be another company who's name none of us would know) had been breached, it would have been a MUCH bigger deal. People don't realize it, but when you use your Chase Credit card at Target, it doesn't just go from Target to Chase. It goes through at least one company in between, a processor, whom none of us would recognize, and if THEY had been breached, it would have been a much bigger deal.
I'm totally one for being aware of issues like this, but there is no need for anyone to worry about financial information as Epsilon simply did not have it on their computers to begin with. They just don't
do that kind of work.