I agree completely but it seems like a risk few are willing to take Pixar being a notable exception.Here's to successful marketing in "the final part of the days" where the Villains are the seen as the heroes. It does work. what used to be seen as good and evil, has become a larger gray area, with little outrage for what is unjust and if so it is meted out, it's often on vigilante terms. A happy exception to this is Pixar, where they mine our hearts in an uplifting in a very sincere way. I have found their films to really entertain and still have a heart. Maybe that's in part why so many of the artists there are fans of Disney past. As a designer it's good to make things that build people up and leave them better than when they came in.
I was just reading a headline about an hour ago "Navy says 13 die during rescue of boat off Somalia". The headline flirts with the notion that the Navy messed up during a rescue and killed 13 people. The reality was that the Navy rescued 72 people but 13 dead generates more web hits than 72 saved. I wish I knew what would take to make people instinctively gravitate to the positive instead of the negative.