Missing20K
Well-Known Member
It seems very similar to an up and coming animated movie studio owner opening a theme park. :shrug: Granted, he did help invent, and certainly perfected in lots of ways, the modern theme park, so it's not exactly the same. And I suppose the intent was moderately different, i.e., Walt wanting to create a clean, family friendly park, more Knott's Farm and less Carnival, and Ferrari wanted to further expand the brand, but ultimately they are both just company's looking to expand their "empire," for lack of a better word.
I could see more brands doing something similar, if the particular brand had enough expendable income, and the targeted clientele would appreciate such a venture. What scares me, is what kinds of brands would be able to, i.e., Wal-mart, Exxon, Comcast, and would want to.
Regardless, theme parks must be owned, run, and partner with, large multinational corporations in order to survive. Only the small, local, amusement parks seem to be able to compete economically, without being beholden to corporate and shareholder interests (not that that is always bad).
As someone said earlier, it has seemed to work for LegoLand, so it could certainly work for others.
Apple presents iThemePark, anyone??
