SATURDAY AM: Another day, another day of box office records being broken. The richest Black Friday ever at the box office with an estimated
$108M had Disney’s
Moana 2 also turning in a record Black Friday haul of
$54.5M. Disney is now taking their five-day estimate for
Moana 2 up to
$215M-$220M, which is where rivals saw it all along. However, Disney played wise: Rather than project over their skis, they kept it conservative. Thanksgiving projections always turn on their axis both on Black Friday and Saturday, either up or down, from wherever forecasts were on Wednesday. Three-day is
$140M now, which is the second best debut for Dwayne Johnson after
Furious 7‘s $147.1M.
At $215M-$220M, not only is that a Thanksgiving five-day record for any title, opening or holdover, but it’s also the biggest five-day opening of all time, squashing Illumination/Universal’s
Super Mario Bros Movie ($204.6M).
Those assuming that
Moana 2 would cut into
Wicked‘s business due to the latter’s two hour-40 minute runtime, well, you are wrong. So, wrong, wrong, wrong. At
$118M over five days, the Universal feature take of the Broadway musical is posting the third best five-day haul for a movie over Thanksgiving, behind
Moana 2 and
Frozen 2 ($125M). In addition with
$32M yesterday,
Wicked owns the third best Black Friday box office for any title, behind
Moana 2 and
Frozen 2 ($34.1M). Popular, indeed. Tattoo it on your body, studio executives: Musicals aren’t dead.
'Moana 2' 5-day opening is bound for a Thanksgiving record at $215M-$220M. 'Wicked' will see a running total of $243M by Sunday, a record for Broadway musical movie.
deadline.com